@inproceedings{KampkerHusmannJussenetal.2018,
  author    = {Achim Kampker and Marco Husmann and Philipp Jussen and Laura Schwerdt},
  title     = {Market launch process of data-driven services for manufacturers: A qualitative guideline},
  booktitle = {Exploring Service Science. 9th International Conference, IESS 2018, Karlsruhe, Germany, September 19-21, 2018, Proceedings.},
  editor    = {Gerhard Satzger and Lia Patricio and Mohammed Zaki and Niklas K{\"u}hl and Peter Hottum},
  pages     = {177 -- 189},
  doi       = {10.1007/978-3-030-00713-3_14},
  year      = {2018},
}