@inproceedings{HusmannPaluchKampker2018,
  author    = {Marco Husmann and Stefanie Paluch and Achim Kampker},
  title     = {Success factors for the market launch of data-driven services for manufacturing companies: an empirical investigation},
  booktitle = {2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing},
  editor    = {David Gal and Kelly Hewett and Satish Jayachandran},
  pages     = {484 -- 491},
  year      = {2018},
}