TY  - CONF
A1  - Husmann, Marco
A1  - Paluch, Stefanie
A1  - Kampker, Achim
A2  - Gal, David
A2  - Hewett, Kelly
A2  - Jayachandran, Satish
T1  - Success factors for the market launch of data-driven services for manufacturing companies: an empirical investigation
T2  - 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing
N2  - Although data-driven services play a major role in future business models of manufacturing companies, the large number of newly invented data-driven services that fail shortly after launching implies that companies struggle with their market launch. This paper deduces success factors and examines these empirical factors with structural equation modelling.
KW  - Smart Services
Y1  - 2018
UR  - https://epub.fir.de/frontdoor/index/index/docId/259
SP  - 484
EP  - 491
PB  - AMA
CY  - Boston, USA
ER  -