@inproceedings{GuderganMoghaddam2023,
  author    = {Gerhard Gudergan and Yassi Moghaddam},
  title     = {A People Centered Innovation Methodology for Its Application in Digital Transformation},
  booktitle = {Advances in the Human Side of Service Engineering. Proceedings of the AHFE 2021 Virtual Conference on The Human Side of Service Engineering, July 25-29, 2021, USA},
  editor    = {Christine Leitner and Walter Ganz and Debra Satterfield and Clara Bassano},
  series    = {Service Innovation Blocks},
  pages     = {197 -- 203},
  doi       = {10.1007/978-3-030-80840-2_22},
  url       = {https://link.springer.com/chapter/10.1007/978-3-030-80840-2_22},
  year      = {2023},
}