TY  - CHAP
A1  - Leiting, Tobias
A1  - Rix, Calvin
A1  - Schrank, Regina
A1  - Holst, Lennard
A2  - Liozu, Stephan M.
A2  - Hinterhuber, Andreas
T1  - Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
T2  - Digital Pricing Strategy: Capturing Value from Digital Innovations
N2  - This chapter presents key challenges of digital pricing: selling value propositions, data-driven quantification of value, the design of value-driven pricing models, and the definition of subscription-based price metrics. To structure the pricing for smart-product-service offerings promisingly, a framework with four specific elements has been developed. To address the value propositions properly, this chapter presents four archetypes for offering smart-product-service systems. The chapter concludes by presenting an approach to quantify customer value for digital products and services.
KW  - Smart Products
KW  - Pricing
KW  - Digitalization
KW  - Digitalisierung
KW  - Preisbildung
Y1  - 2023
UR  - https://epub.fir.de/frontdoor/index/index/docId/2849
SN  - 978-1-00322-619-2
SP  - 119
EP  - 133
PB  - Routledge
CY  - London
ER  -