@misc{SchrankSommer2023,
  author    = {Regina Schrank and Franziska Sommer},
  title     = {Neue Potenziale erschließen durch ein systematisiertes Kundenmanagement / Unlocking New Potential Through Systematic Customer Management},
  booktitle = {UdZ - The Data-driven Enterpise},
  volume    = {3},
  number    = {2},
  issn      = {2748-9779},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {contributiontoperiodical},
  pages     = {14 -- 19},
  year        = {2023},
}