TY  - CHAP
A1  - Leiting, Tobias
A1  - Schacht, Maximilian
A1  - Frank, Jana
A2  - Maleshkova, Maria
A2  - Kühl, Niklas
A2  - Jussen, Philipp
T1  - Market Launch of Smart Services
T2  - Smart Service Management: Design Guidelines and Best Practices
N2  - This chapter addresses the market launch and sales of smart services. It opens with an introduction of the new challenges that the market launch of smart services creates for companies. Then follows the discussion of a four-phase approach to the market launch of smart services. Subsequently, successful practices are presented for this approach along eight design fields of the market launch. [https://link.springer.com/chapter/10.1007/978-3-030-58182-4_8]
KW  - Produkteinführung
KW  - Digitalisierung
KW  - Markteinführung
KW  - Datenbasierte Dienstleistung
Y1  - 2023
UR  - https://epub.fir.de/frontdoor/index/index/docId/2767
UR  - https://link.springer.com/chapter/10.1007/978-3-030-58182-4_8
SN  - 978-3-030-58181-7
SN  - 978-3-030-58184-8
SN  - 978-3-030-58182-4
SP  - 89
EP  - 105
PB  - Springer
CY  - Cham [u. a.]
ER  -