TY  - CONF
A1  - Schrank, Regina
A1  - Schuh, Günther
A1  - Wentzel, Daniel
A1  - Holst, Lennard
A2  - Herberger, D.
A2  - Hübner, M.
A2  - Stich, Volker
T1  - Review and Development of Revenue Models for A Co-Creation Platform In The Furniture Sector
T2  - Proceedings of the Conference on Production Systems and Logistics: CPSL 2023
N2  - Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially in the furniture sector, customers place a special interest in cost-efficient products and easy processes. Individualised and sustainable furniture can help to create a unique selling point and deliver real value to the customers. Therefore, a platform to create designs together is needed and can involve several stakeholders in the design and production phase. However, in order to include several stakeholders, the pricing and revenue model need to reflect individual needs and be a benefit to all. In this paper, the initial situation and potential revenue model options will be presented. Furthermore, multiple scenarios for practical use will be discovered and an overview given.
KW  - Revenue Model
KW  - Pricing
KW  - Value-based Pricing
KW  - co-creation
KW  - Platform
KW  - Do-it-together
KW  - rev
Y1  - 2023
UR  - https://epub.fir.de/frontdoor/index/index/docId/2534
UR  - https://www.repo.uni-hannover.de/handle/123456789/13571
SP  - 428
EP  - 437
PB  - publish-Ing.
CY  - Hannover
ER  -