TY  - CONF
A1  - Gudergan, Gerhard
A1  - Moghaddam, Yassi
A2  - Leitner, Christine
A2  - Ganz, Walter
A2  - Satterfield, Debra
A2  - Bassano, Clara
T1  - A People Centered Innovation Methodology for Its Application in Digital Transformation
T2  - Advances in the Human Side of Service Engineering. Proceedings of the AHFE 2021 Virtual Conference on The Human Side of Service Engineering, July 25-29, 2021, USA
N2  - Digitalization offers enormous opportunities not only to optimize operational processes, but also to redefine creative processes, e.g., in the area of innovation. This is becoming increasingly important in light of the fact that innovation is increasingly taking place in ecosystems, which means that an enormous amount of collaboration must be enabled in distributed and interdisciplinary teams. To be successful in this, innovation teams need easy access to the multitude of methods and assistance in selecting the appropriate method for the specific task. To this end, we propose a classification framework that structures methods from innovation management and service design based on higher-level task areas. The framework was developed and evaluated together with several companies. Results were implemented in the form of a playbook that won the red dot design award. [https://link.springer.com/chapter/10.1007/978-3-030-80840-2_22]
KW  - innovation
KW  - Methodologie
KW  - Innovation
KW  - Technische Innovation
KW  - Innovationszyklus
KW  - methodology
KW  - people centricity
KW  - innovation blocks
KW  - Digitalisierung
KW  - transformation
KW  - Digitale Transformation
KW  - Digitaler Wandel
Y1  - 2023
UR  - https://epub.fir.de/frontdoor/index/index/docId/2783
UR  - https://link.springer.com/chapter/10.1007/978-3-030-80840-2_22
SN  - 978-3-030-80839-6
SN  - 978-3-030-80840-2
SP  - 197
EP  - 203
PB  - Springer
CY  - Cham [u. a.]
ER  -