TY - CONF A1 - Wieninger, Simon A1 - Götzen, Rafael A1 - Gudergan, Gerhard A1 - Wenning, Kai Michael A2 - Institute of Electrical and Electronics Engineers, Inc., T1 - The strategic analysis of business ecosystems T2 - Co-creating our Future: Scaling-up Innovation Capacities through the Design and Engineering of Immersive, Collaborative, Empathic and Cognitive Systems N2 - In the course of the advancing digitalization, new business fields are characterized by a mixture of competition and cooperation of the actors involved. MOORE (1993) postulates that in analogy to natural ecosystems, long-term successful companies also operate in comparable network structures. In this context, there are pronounced controversies about the extent to which there are leading actors in such a business ecosystem and to what extent they can control the entire system. Similarly, it is largely unclear where the boundaries of a business ecosystem actually lie and how meaningful selective boundaries are. Especially the extent of the coopetition proves to be characteristic for the relationship between the involved actors. Therefore, the aim of this research approach is to develop a new approach for the analysis of corporate ecosystems. To ensure applicability, the developed approach was validated in a current case study in the telecommunications industry. KW - business ecosystem KW - SV7179 KW - value network KW - strategic analysis KW - ecosystem visualization KW - ecosystem analysis KW - coopetition Y1 - 2019 UR - https://epub.fir.de/frontdoor/index/index/docId/107 SN - 978-1-7281-3401-7 PB - Institute of Electrical and Electronics Engineers, Inc. CY - Sophia Antipolis Innovation Park, France ER -