@inproceedings{MuellerSchuhNahretal.2023,
  author    = {Jonas M{\"u}ller and G{\"u}nther Schuh and Brian Nahr and Gerrit Hoeborn and Volker Stich},
  title     = {Understanding Business Analytics},
  booktitle = {2022 IEEE International Conference on Technology Management, Operations and Decisions (ICTMOD)},
  series    = {Characteristics and Archetypes},
  doi       = {10.1109/ICTMOD55867.2022.10041874},
  url       = {https://ieeexplore.ieee.org/stamp/stamp.jsp?tp=\&arnumber=10041874},
  year      = {2023},
}