@misc{SchrankGruetzke2023,
  author    = {Regina Schrank and David Gr{\"u}tzke},
  title     = {Konsequente Kundenorientierung als Erfolgsgarant/Consistent Customer Orientation as a Guarantee for Success},
  booktitle = {UdZ - The Data-driven Enterprise},
  volume    = {3},
  number    = {1},
  issn      = {2748-9779},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {contributiontoperiodical},
  pages     = {24 -- 27},
  year        = {2023},
}