TY  - UNPD
A1  - Defèr, Florian
A1  - Treusch, Oliver
T1  - [Whitepaper] Sales Service - Service technicians as the key to sales success
N2  - The transformation of the service technician into the customer's most important contact person and the company's most important sales channel requires a sustainable change of the entire company. But the effort is worth it. This insight has already reached many companies, but there is often a
lack of a clear idea of how much such a change challenges existing structures. A fundamental change of the company is only possible if all levels and departments recognize the necessity and have a clear idea of their future corporate culture. It is not enough to write down the new values of the company on a piece of foil, each employee must be able to understand and accept his or her own future role.
KW  - Service
KW  - SV7252
Y1  - 2020
UR  - https://epub.fir.de/frontdoor/index/index/docId/256
PB  - FIR e. V. an der RWTH Aachen
CY  - Aachen
ER  -