TY  - CHAP
A1  - Schuh, Günther
A1  - Frank, Jana
A1  - Holst, Lennard
A1  - Müller, Daniela
A1  - Leiting, Tobias
A1  - Bruhns, Lukas
A2  - Voigt, Kai-Ingo
A2  - Müller, Julian M.
T1  - Digitalization as an Enabler of Subscription Business Models in the Manufacturing Industry
T2  - Digital Business Models in Industrial Ecosystems: Lessons Learned from Industry 4.0 Across Europe
N2  - Subscription business models provide an important component for monetizing the potential of Industrie 4.0. Subscription business is based on a long-term and participative business relationship between customer and provider. However, only digitalization offers the necessary framework conditions to realize the characteristic recurring and performance-based billing, and to ensure the necessary transparency about the usage phase of products as well as continuous performance improvements in the customer process. Against this background, companies must not only recognize the much-cited potential that lies in the total dedication to the success of individual subscription customers. Rather, the central obstacles must be addressed, examined, and subsequently overcome in a targeted manner in order to successfully establish subscription business models and place them on the market.
Y1  - 2021
UR  - https://epub.fir.de/frontdoor/index/index/docId/1143
UR  - https://link.springer.com/chapter/10.1007/978-3-030-82003-9_4
SN  - 978-3-030-82002-2
SP  - 49
EP  - 70
PB  - Springer
CY  - Cham
ER  -