TY  - CONF
A1  - Schuh, Günther
A1  - Ansorge, Boris
A2  - RESER Association, 
T1  - Key Dimensions of the Transformation from Products to Services – A Framework following the Service-Dominant Logic
T2  - Proceedings of the 23rd RESER Conference
N2  - For a considerable time, European companies in the capital goods industry experience stagnating growth in material goods markets. Moreover, increasing international competition forces European companies to improve their market position. In order to stay successful, an increasing number of companies adapt their businesses from manufacturing to service provider. Unfortunately, the number of companies who manage to turn their portfolio change into a competitive advantage is comparatively low. Therefore, this paper focuses on the development of a framework for the positioning as industrial services provider. Besides, it provides support for management in shaping the changes that occur with the transformation.
KW  - framework
KW  - Service-Dominant Logic
KW  - Solution Provider
KW  - Transformation
Y1  - 2023
UR  - https://epub.fir.de/frontdoor/index/index/docId/2739
SP  - 1
EP  - 19
PB  - RESER Proceedings
CY  - Aix-en-provence, Frankreich
ER  -