@misc{Stich2019,
  author    = {Volker Stich},
  title     = {Smarte Gesch{\"a}ftsmodelle - So gelingt der Markteintritt},
  booktitle = {Service Today},
  institution = {FIR e. V. an der RWTH Aachen},
  type      = {contributiontoperiodical},
  pages     = {11 -- 11},
  year        = {2019},
}