Open Access

Jörg Hoffmann, Martin Bleider

• In the age of digitalization, IT strategies are becoming increasingly important. This is due to the fact that corporate IT is the key enabler of digitalization. In many companies, however, corporate IT is not well-aligned with the overall organizational strategy, preventing it from providing the best possible value for the different organizational units. A major challenge is posed by what we term IT complexity, which reduces efficiency and generates high costs for the corporate IT department. This white paper outlines solutions for companies facing this issue. First, we provide an overview of the relevant terms and highlight the challenges confronting enterprises today. Central to this paper, we describe a four-step approach for the design development of an IT strategy. We introduce various tools with which to assess the current situation and identify relevant aspects of the business environment. Subsequently we outline an approach to strategy formulation and describe tools for strategy implementation and monitoring. Finally, an outlook into the future highlights what companies need to do to thrive into the future.