Review and Development of Revenue Models for A Co-Creation Platform In The Furniture Sector
- Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially in the furniture sector, customers place a special interest in cost-efficient products and easy processes. Individualised and sustainable furniture can help to create a unique selling point and deliver real value to the customers. Therefore, a platform to create designs together is needed and can involve several stakeholders in the design and production phase. However, in order to include several stakeholders, the pricing and revenue model need to reflect individual needs and be a benefit to all. In this paper, the initial situation and potential revenue model options will be presented. Furthermore, multiple scenarios for practical use will be discovered and an overview given.
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| Verfasserangaben: | Regina Schrank, Günther SchuhORCiDGND, Daniel Wentzel, Lennard HolstGND |
|---|---|
| URL: | https://www.repo.uni-hannover.de/handle/123456789/13571 |
| DOI: | https://doi.org/10.15488/13461 |
| Titel des übergeordneten Werkes (Englisch): | Proceedings of the Conference on Production Systems and Logistics: CPSL 2023 |
| Verlag: | publish-Ing. |
| Ort: | Hannover |
| Herausgeber*in: | D. Herberger, M. Hübner, Volker Stich |
| Dokumentart: | Konferenzveröffentlichung |
| Sprache: | Englisch |
| Datum der Veröffentlichung (online): | 03.05.2023 |
| Datum der Erstveröffentlichung: | 20.04.2023 |
| Datum der Freischaltung: | 03.05.2023 |
| Freies Schlagwort / Tag: | rev Do-it-together; Platform; Pricing; Revenue Model; Value-based Pricing; co-creation |
| Erste Seite: | 428 |
| Letzte Seite: | 437 |
| FIR-Nummer: | SV7682 |
| Konferenzname: | 4th Conference on Production Systems and Logistics (CPSL) |
| Konferenzort: | Santiago de Queretaro, Mexico |
| Konferenzzeitraum: | 28.02.2023-03.03.2023 |
| Institut / Bereiche des FIR: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| DDC-Klassifikation: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
| Lizenz (Deutsch): |  Creative Commons – CC BY 3.0 DE – Namensnennung 3.0 Deutschland |
