[Whitepaper] Sales Service - Service technicians as the key to sales success
- The transformation of the service technician into the customer's most important contact person and the company's most important sales channel requires a sustainable change of the entire company. But the effort is worth it. This insight has already reached many companies, but there is often a lack of a clear idea of how much such a change challenges existing structures. A fundamental change of the company is only possible if all levels and departments recognize the necessity and have a clear idea of their future corporate culture. It is not enough to write down the new values of the company on a piece of foil, each employee must be able to understand and accept his or her own future role.
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| Verfasserangaben: | Florian DefèrGND, Oliver Treusch |
|---|---|
| Verlag: | FIR e. V. an der RWTH Aachen |
| Ort: | Aachen |
| Dokumentart: | Whitepaper/Positionspapier/Expert-Paper |
| Sprache: | Englisch |
| Datum der Veröffentlichung (online): | 16.03.2020 |
| Datum der Erstveröffentlichung: | 16.03.2020 |
| Datum der Freischaltung: | 26.08.2020 |
| Freies Schlagwort / Tag: | SV7252 Service |
| Umfang: | 31 |
| FIR-Nummer: | SV7252 |
| Institut / Bereiche des FIR: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| DDC-Klassifikation: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
