Market Launch of Smart Services
- This chapter addresses the market launch and sales of smart services. It opens with an introduction of the new challenges that the market launch of smart services creates for companies. Then follows the discussion of a four-phase approach to the market launch of smart services. Subsequently, successful practices are presented for this approach along eight design fields of the market launch. [https://link.springer.com/chapter/10.1007/978-3-030-58182-4_8]
| Author: | Tobias LeitingGND, Maximilian SchachtORCiDGND, Jana FrankGND |
|---|---|
| URL: | https://link.springer.com/chapter/10.1007/978-3-030-58182-4_8 |
| DOI: | https://doi.org/10.1007/978-3-030-58182-4_8 |
| ISBN: | 978-3-030-58181-7 |
| ISBN: | 978-3-030-58184-8 |
| ISBN: | 978-3-030-58182-4 |
| Parent Title (English): | Smart Service Management: Design Guidelines and Best Practices |
| Publisher: | Springer |
| Place of publication: | Cham [u. a.] |
| Editor: | Maria Maleshkova, Niklas Kühl, Philipp Jussen |
| Document Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2023/08/21 |
| Date of first Publication: | 2021/01/27 |
| Release Date: | 2023/08/21 |
| Tag: | Datenbasierte Dienstleistung; Markteinführung |
| GND Keyword: | ProdukteinführungGND; DigitalisierungGND |
| First Page: | 89 |
| Last Page: | 105 |
| FIR-Number: | -FOLGT- |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
