Open Access

Paul Mugge, Haroon Abbu, Timothy L. Michaelis, Alexander Kwiatkowski, Gerhard Gudergan

• This article describes the results of Patterns of Digitization survey designed to assess how companies are implementing digital transformation. The survey includes the various strategies companies employ, the technologies they invest in, and, in particular, the actions they take to overcome the organizational resistance that is common to most large-scale transformations. Digital transformation is reshaping entire segments of our society and industries of every type: communications, retail, and increasingly healthcare, medicine, agriculture, and manufacturing. While a few companies seem to reach front-runner status, the majority seem to lag. This phenomenon is a top concern of boardrooms worldwide and motivated the development of this study. To help these organizations, we highlight the important actions all companies are taking as well as the differentiated actions digitally mature companies are undertaking to transform their businesses. These insights should help lagging companies understand what is involved in implementing a digital transformation and what they need to do to catch up.