Key Dimensions of the Transformation from Products to Services – A Framework following the Service-Dominant Logic

  • For a considerable time, European companies in the capital goods industry experience stagnating growth in material goods markets. Moreover, increasing international competition forces European companies to improve their market position. In order to stay successful, an increasing number of companies adapt their businesses from manufacturing to service provider. Unfortunately, the number of companies who manage to turn their portfolio change into a competitive advantage is comparatively low. Therefore, this paper focuses on the development of a framework for the positioning as industrial services provider. Besides, it provides support for management in shaping the changes that occur with the transformation.

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Metadaten
Author:Günther SchuhORCiDGND, Boris AnsorgeGND
Parent Title (English):Proceedings of the 23rd RESER Conference
Publisher:RESER Proceedings
Place of publication:Aix-en-provence, Frankreich
Editor: RESER Association
Document Type:Conference Proceeding
Language:English
Date of Publication (online):2023/08/18
Date of first Publication:2013/09/19
Release Date:2023/09/06
Tag:Service-Dominant Logic; Solution Provider; Transformation; framework
First Page:1
Last Page:19
FIR-Number:SV6208
Name of the conference:23rd RESER Conference – Finding growth through service activities in barren times
place of the conference:Aix-en-provence, Frankreich
Date of the conference:19.09.2013-21.09.2013
Institute / Department:FIR e. V. an der RWTH Aachen
Dienstleistungsmanagement
Dewey Decimal Classification:6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften

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