Review and Development of Revenue Models for A Co-Creation Platform In The Furniture Sector
- Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially in the furniture sector, customers place a special interest in cost-efficient products and easy processes. Individualised and sustainable furniture can help to create a unique selling point and deliver real value to the customers. Therefore, a platform to create designs together is needed and can involve several stakeholders in the design and production phase. However, in order to include several stakeholders, the pricing and revenue model need to reflect individual needs and be a benefit to all. In this paper, the initial situation and potential revenue model options will be presented. Furthermore, multiple scenarios for practical use will be discovered and an overview given.
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| Author: | Regina Schrank, Günther SchuhORCiDGND, Daniel Wentzel, Lennard HolstGND |
|---|---|
| URL: | https://www.repo.uni-hannover.de/handle/123456789/13571 |
| DOI: | https://doi.org/10.15488/13461 |
| Parent Title (English): | Proceedings of the Conference on Production Systems and Logistics: CPSL 2023 |
| Publisher: | publish-Ing. |
| Place of publication: | Hannover |
| Editor: | D. Herberger, M. Hübner, Volker Stich |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2023/05/03 |
| Date of first Publication: | 2023/04/20 |
| Release Date: | 2023/05/03 |
| Tag: | rev Do-it-together; Platform; Pricing; Revenue Model; Value-based Pricing; co-creation |
| First Page: | 428 |
| Last Page: | 437 |
| FIR-Number: | SV7682 |
| Name of the conference: | 4th Conference on Production Systems and Logistics (CPSL) |
| place of the conference: | Santiago de Queretaro, Mexico |
| Date of the conference: | 28.02.2023-03.03.2023 |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
| Licence (German): |  Creative Commons – CC BY 3.0 DE – Namensnennung 3.0 Deutschland |
