Customer Lifetime Value
- Es handelt sich um den Vortrag zur mündlichen Doktorprüfung am 18.11.2020 in Aachen.
| Author: | Jana FrankGND |
|---|---|
| Referee: | Günther Schuh |
| Document Type: | doctorallecture |
| Language: | German |
| Date of Publication (online): | 2021/07/01 |
| Date of first Publication: | 2020/11/18 |
| Date of final exam: | 2020/11/18 |
| Release Date: | 2021/07/01 |
| Tag: | CRM; Customer-Lifetime-Value; Kundenwert; V292 |
| Page Number: | 61 Folien |
| FIR-Number: | V292 |
| place: | Aachen |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
