Digitalization as an Enabler of Subscription Business Models in the Manufacturing Industry
- Subscription business models provide an important component for monetizing the potential of Industrie 4.0. Subscription business is based on a long-term and participative business relationship between customer and provider. However, only digitalization offers the necessary framework conditions to realize the characteristic recurring and performance-based billing, and to ensure the necessary transparency about the usage phase of products as well as continuous performance improvements in the customer process. Against this background, companies must not only recognize the much-cited potential that lies in the total dedication to the success of individual subscription customers. Rather, the central obstacles must be addressed, examined, and subsequently overcome in a targeted manner in order to successfully establish subscription business models and place them on the market.
| Author: | Günther SchuhORCiDGND, Jana FrankGND, Lennard HolstGND, Daniela Müller, Tobias LeitingGND, Lukas Bruhns |
|---|---|
| URL: | https://link.springer.com/chapter/10.1007/978-3-030-82003-9_4 |
| DOI: | https://doi.org/10.1007/978-3-030-82003-9_4 |
| ISBN: | 978-3-030-82002-2 |
| Parent Title (English): | Digital Business Models in Industrial Ecosystems: Lessons Learned from Industry 4.0 Across Europe |
| Publisher: | Springer |
| Place of publication: | Cham |
| Editor: | Kai-Ingo Voigt, Julian M. Müller |
| Document Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2021/10/21 |
| Date of first Publication: | 2021/10/21 |
| Release Date: | 2022/08/03 |
| First Page: | 49 |
| Last Page: | 70 |
| FIR-Number: | SV7501 |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
