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Author
Holst, Lennard
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Year of publication
2020
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Contribution to a Periodical
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German
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Customer-Insight-Management (1)
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Dienstleistungsmanagement
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FIR e. V. an der RWTH Aachen
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Das Werkzeug für digitale Servicehelden
(2020)
Holst, Lennard
Der Artikel beschreibt die Notwendigkeit eines Customer-Insight-Managements im Kontext datengetriebener Services. Hierzu wird der Ordnungsrahmen des Konsortialbenchmarkings "Customer Insights" genutzt.
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