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Institut / FIR-Bereiche
Although data-driven services play a major role in future business models of manufacturing companies, the large number of newly invented data-driven services that fail shortly after launching implies that companies struggle with their market launch. This paper deduces success factors and examines these empirical factors with structural equation modelling.
Veröffentlichung im Rahmen des eigenen Dissertationsvorhabens vor internationalem Fachpublikum aus der Forschung