Refine
Document Type
- Contribution to a Periodical (6)
- Book (3)
- Part of a Book (2)
- Conference Proceeding (2)
- Report (1)
Language
- German (7)
- Multiple languages (4)
- English (3)
Is part of the Bibliography
- no (14)
Keywords
- 3-Phasen-Konzept (1)
- AGCO (1)
- CRM-Software (1)
- Daten (1)
- Dienstleistung (1)
- Dienstleistung, industrielle (1)
- Dienstleistungen (1)
- Dienstleistungsskalierung (1)
- Digitale Produkte (1)
- Digitale Transformation (1)
- Digitalisierung (3)
- Digitalization (1)
- Do-it-together (1)
- Industrielle Dienstleistung (1)
- KMU (2)
- Klein- und Mittelbetrieb (1)
- Kundenkontakt (1)
- Kundenmanagement (1)
- Landwirtschaft (1)
- Markteinführung (1)
- Platform (1)
- Predictive Maintenance (1)
- Preisbildung (2)
- Preisstrategie (1)
- Pricing (2)
- Revenue Model (1)
- Roadmap (1)
- Service (1)
- Service-Studie (1)
- Servicetransformation (1)
- Skalierung (2)
- Skalierungsstrategie (1)
- Smart Products (1)
- Strategieplanung (1)
- Value-based Pricing (1)
- co-creation (1)
- customer relationship management (1)
- design fields (1)
- digital products (1)
- manufacturing industry (1)
- organisationaler Wandel (1)
- rev (2)
- value-based pricing (1)
Institute
KVD-TrendRadar
(2022)
Mit dem Service TrendRadar bringen wir eine neue Sichtweise in die Diskussion der Dienstleistungswende. Dabei konzentrieren wir uns dieses Jahr auf die Fragen „Welche Faktoren werden diese Entwicklung dominieren und in welche Richtung müssen Unternehmen denken und handeln, um auch in Zukunft erfolgreich aufgestellt zu sein?“
Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially value-based pricing has a high potential to reach higher levels of satisfaction because it equates the needs of providers and customers. Even though, it is a well-known price model and promises higher satisfaction, many companies struggle to implement it. Especially the manufacturing industry is characterized by cost-plus pricing and competition-based pricing. However, especially for digital products these pricing strategies are insufficient. Therefore, this paper aims at exploring the design fields for value-based pricing of digital products in the manufacturing industry. To achieve this, the basics of digital products and value-based pricing are explored. Furthermore, an expert workshop is conducted that follows a framework for value-based pricing consisting of four consecutive steps analysis, price strategy, pricing, and market launch to capture the design fields. This paper concludes with limitations, and practical and research implications.
Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially in the furniture sector, customers place a special interest in cost-efficient products and easy processes. Individualised and sustainable furniture can help to create a unique selling point and deliver real value to the customers. Therefore, a platform to create designs together is needed and can involve several stakeholders in the design and production phase. However, in order to include several stakeholders, the pricing and revenue model need to reflect individual needs and be a benefit to all. In this paper, the initial situation and potential revenue model options will be presented. Furthermore, multiple scenarios for practical use will be discovered and an overview given.