000 Informatik, Informationswissenschaft, allgemeine Werke
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In the age of digitalization, IT strategies are becoming increasingly important. This is due to the fact that corporate IT is the key enabler of digitalization. In many companies, however, corporate IT is not well-aligned with the overall organizational strategy, preventing it from providing the best possible value for the different organizational units. A major challenge is posed by what we term IT complexity, which reduces efficiency and generates high costs for the corporate IT department.
This white paper outlines solutions for companies facing this issue. First, we provide an overview of the relevant terms and highlight the challenges confronting enterprises today. Central to this paper, we describe a four-step approach for the design development of an IT strategy. We introduce various tools with which to assess the current situation and identify relevant aspects of the business environment. Subsequently we outline an approach to strategy formulation and describe tools for strategy implementation and monitoring. Finally, an outlook into the future highlights what companies need to do to thrive into the future.
The change from the traditional to the digital service provider is not easy. The digital maturity level of many industrial companies is still too low to successfully place these digital service innovations on the market. One problem of service development is the increasing involvement of information and communication technology in service development and implementation. The additional technology makes the innovation processes for services on the part of manufacturers increasingly complex by involving different internal and external stakeholders (e.g. IT partners, data protection officers or product development departments). In addition to this, data-driven services also require that manufacturers (e.g. data scientists) develop new competencies in order to use the customer data obtained to increase machine productivity and to offer new business models. Furthermore, industrial companies that want to successfully offer data-driven services must develop new market introduction strategies to create a high degree of acceptance and trust among their customers. This is necessary to get access to relevant data. These and other challenges caused the success rate of companies in regarding the development of new, industrial services to shrink.
To change this, this white paper presents six principles that help industrial enterprises to develop new successful data-driven services.