FIR e. V. an der RWTH Aachen
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Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially value-based pricing has a high potential to reach higher levels of satisfaction because it equates the needs of providers and customers. Even though, it is a well-known price model and promises higher satisfaction, many companies struggle to implement it. Especially the manufacturing industry is characterized by cost-plus pricing and competition-based pricing. However, especially for digital products these pricing strategies are insufficient. Therefore, this paper aims at exploring the design fields for value-based pricing of digital products in the manufacturing industry. To achieve this, the basics of digital products and value-based pricing are explored. Furthermore, an expert workshop is conducted that follows a framework for value-based pricing consisting of four consecutive steps analysis, price strategy, pricing, and market launch to capture the design fields. This paper concludes with limitations, and practical and research implications.
Aktuell und in Zeiten des Fachkräftemangels wird das digitale Lernen in der Pflegebranche immer wichtiger, da dieses eine flexible und effiziente Möglichkeit bietet, um Pflegekräfte aus- und weiterzubilden. Es ermöglicht den Zugang zu aktuellem Wissen und Fähigkeiten, die für die Erfüllung der Anforderungen in der Pflegebranche erforderlich sind. Zudem kann es dazu beitragen, die Motivation und die Arbeitszufriedenheit der Pflegenden zu erhöhen und sie somit an das Unternehmen zu binden. [...] Vor diesem Hintergrund soll im Praxisvortrag der Frage nachgegangen, wie die Qualität des digitalen Lernens in der Pflege verbessert werden kann. Dabei werden Best Practices und Herausforderungen im Zuge der Implementierung von digitalem Lernen unter Nutzung der Softwarte Articulate Storyline beim GALA-Praxispartner St. Gereon Seniorendienst gGmbH geteilt und diskutiert.
Eine der spezifischen Fragestellungen aus dem Projekt GALA ist der Aufbau eines agilen interaktiven Managementsystems als Wissensplattform. Diese kollaborative Wissensmanagementlösung wurde von der Modell Aachen GmbH in Form von Q.wiki entwickelt und bietet Wissenstransfer und -kommunikation über organisatorische Abläufe sowie eine Vereinfachung des Wissenszugangs über Navigation, Kontextbezug und einfache Strukturen. Im Beitrag wird ein Praxisbeispiel zum Einsatz dieses Tools beleuchtet.
In the last decade, enterprises realized the high value of data and learned to successfully utilize it for internal processes and business models, and they are trying to find more ways to acquire relevant data. Since enterprises are part of complex networks, the data from their partners and customers can also be beneficial: from adjusting the demand and supply to planning production and aligning capacities. One such example is adaptive process control: detailed material data from a supplier can be used to adjust process parameters in their production. This approach may be especially beneficial for the steel industry, as there is a possibility to adjust the material properties by changing the speed, force, or temperature in their own production processes. However, such an approach requires tight collaboration, e.g., regarding improving IT infrastructure, ensuring data acquisition and transfer and most importantly, the utilization of such data.
With the development of publicly accessible broker systems within the last decade, the complexity of data-driven ecosystems is expected to become manageable for self-managed digitalisation. Having identified event-driven IT-architectures as a suitable solution for the architectural requirements of Industry 4.0, the producing industry is now offered a relevant alternative to prominent third-party ecosystems. Although the technical components are readily available, the realisation of an event-driven IT-architecture in production is often hindered by a lack of reference projects, and hence uncertainty about its success and risks. The research institute FIR and IT-expert synyx are thus developing an event-driven IT-architecture in the Center Smart Logistics' producing factory, which is designed to be a multi-agent testbed for members of the cluster. With the experience gained in industrial projects, a target IT-architecture was conceptualised that proposes a solution for a self-managed data-ecosystem based on open-source technologies. With the iterative integration of factory-relevant Industry 4.0 use cases, the target is continuously realised and validated. The paper presents the developed solution for a self-managed event-driven IT-architecture and presents the implications of the decisions made. Furthermore, the progress of two use cases, namely an IT-OT-integration and a smart product demonstrator for the research project BlueSAM, are presented to highlight the iterative technical implementability and merits, enabled by the architecture.
Manufacturing companies face the challenge of managing vast amounts of unstructured data generated by various sources such as social media, customer feedback, product reviews, and supplier data. Text-mining technology, a branch of data mining and natural language processing, provides a solution to extract valuable insights from unstructured data, enabling manufacturing companies to make informed decisions and improve their processes. Despite the potential benefits of text mining technology, many manufacturing companies struggle to implement use cases due to various reasons. Therefore, the project VoBAKI (IGF-Project No.: 22009 N) aims to enable manufacturing companies to identify and implement text mining use cases in their processes and decision-making processes. The paper presents an analysis of text mining use cases in manufacturing companies using Mayring's content analysis and case study research. The study aims to explore how text mining technology can be effectively used in improving production processes and decision-making in manufacturing companies.
The agricultural industry is facing unprecedented challenges in meeting the growing demand for food while minimizing its impact on the environment. To address these challenges, the industry is embracing technological advancements such as 5G networks to improve efficiency and productivity. However, the benefits of 5G technology must be weighed against the costs of implementing a suitable network. This paper presents cost-benefit dimensions that are needed to assess the economic feasibility of implementing 5G networks for several agricultural applications. The paper describes the costs of deploying and maintaining a 5G network and the benefits of several 5G-specific use cases, including precision agriculture, livestock monitoring, and swarm robotics. Using industry reports and case studies, the model quantifies the benefits of 5G networks, such as enabling new digital agricultural processes, increased productivity, and improved sustainability. It also considers the costs associated with equipment and infrastructure, as well as the challenges of deploying a network in rural areas. The results demonstrate that 5G networks can provide significant benefits to agricultural businesses and provide an overview about the cost factors. Both benefit and cost dimensions are analyzed for the 5G-specific agricultural use cases.
Companies in the manufacturing sector are confronted with an increasingly dynamic environment. Thus, corporate processes and, consequently, the supporting IT landscape must change. This need is not yet fully met in the development of information systems. While best-of-breed approaches are available, monolithic systems that no longer meet the manufacturing industry's requirements are still prevalent in practical use. A modular structure of IT landscapes could combine the advantages of individual and standard information systems and meet the need for adaptability. At present, however, there is no established standard for the modular design of IT landscapes in the field of manufacturing companies' information systems. This paper presents different ways of the modular design of IT landscapes and information systems and analyzes their objects of modularization. For this purpose, a systematic literature research is carried out in the subject area of software and modularization. Starting from the V-model as a reference model, a framework for different levels of modularization was developed by identifying that most scientific approaches carry out modularization at the data structure-based and source code-based levels. Only a few sources address the consideration of modularization at the level of the software environment-based and software function-based level. In particular, no domain-specific application of these levels of modularization, e.g., for manufacturing, was identified. (Literature base: https://epub.fir.de/frontdoor/index/index/docId/2704)
Process mining has emerged as a crucial technology for digitalization, enabling companies to analyze, visualize, and optimize their processes using system data. Despite significant developments in the field over the years, companies—notably small and medium-sized enterprises—are not yet familiar with the discipline, leaving untapped potential for its practical application in the business domain. They often struggle with understanding the potential use cases, associated benefits, and prerequisites for implementing process mining applications. This lack of clarity and concerns about the effort and costs involved hinder the widespread adoption of process mining. To address this gap between process mining theory and real-world business application, we introduce the “Process Mining Use Case Canvas,” a novel framework designed to facilitate the structured development and specification of suitable use cases for process mining applications within manufacturing companies. We also connect to established methodologies and models for developing and specifying use cases for business models from related domains targeting data analytics and artificial intelligence projects. The canvas has already been tested and validated through its application in the ProMiConE research project, collaborating with manufacturing companies.
Big data are collected along the entire food industry value chain, but remain mostly unused. Data sharing in data ecosystems could lead to efficiency gains and new revenue streams. We investigate data sharing within food industry and derive challenges and opportunities for data sharing in this context. We conducted interviews with ten qualified experts from the German food industry. The results reveal that mainly trust, usefulness and value influence users’ attitude towards data sharing. Our results confirm social exchange theory in conjunction with technology acceptance model as relevant underlying IS theories of data sharing.