FIR e. V. an der RWTH Aachen
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Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially value-based pricing has a high potential to reach higher levels of satisfaction because it equates the needs of providers and customers. Even though, it is a well-known price model and promises higher satisfaction, many companies struggle to implement it. Especially the manufacturing industry is characterized by cost-plus pricing and competition-based pricing. However, especially for digital products these pricing strategies are insufficient. Therefore, this paper aims at exploring the design fields for value-based pricing of digital products in the manufacturing industry. To achieve this, the basics of digital products and value-based pricing are explored. Furthermore, an expert workshop is conducted that follows a framework for value-based pricing consisting of four consecutive steps analysis, price strategy, pricing, and market launch to capture the design fields. This paper concludes with limitations, and practical and research implications.
In the last decade, enterprises realized the high value of data and learned to successfully utilize it for internal processes and business models, and they are trying to find more ways to acquire relevant data. Since enterprises are part of complex networks, the data from their partners and customers can also be beneficial: from adjusting the demand and supply to planning production and aligning capacities. One such example is adaptive process control: detailed material data from a supplier can be used to adjust process parameters in their production. This approach may be especially beneficial for the steel industry, as there is a possibility to adjust the material properties by changing the speed, force, or temperature in their own production processes. However, such an approach requires tight collaboration, e.g., regarding improving IT infrastructure, ensuring data acquisition and transfer and most importantly, the utilization of such data.
With the development of publicly accessible broker systems within the last decade, the complexity of data-driven ecosystems is expected to become manageable for self-managed digitalisation. Having identified event-driven IT-architectures as a suitable solution for the architectural requirements of Industry 4.0, the producing industry is now offered a relevant alternative to prominent third-party ecosystems. Although the technical components are readily available, the realisation of an event-driven IT-architecture in production is often hindered by a lack of reference projects, and hence uncertainty about its success and risks. The research institute FIR and IT-expert synyx are thus developing an event-driven IT-architecture in the Center Smart Logistics' producing factory, which is designed to be a multi-agent testbed for members of the cluster. With the experience gained in industrial projects, a target IT-architecture was conceptualised that proposes a solution for a self-managed data-ecosystem based on open-source technologies. With the iterative integration of factory-relevant Industry 4.0 use cases, the target is continuously realised and validated. The paper presents the developed solution for a self-managed event-driven IT-architecture and presents the implications of the decisions made. Furthermore, the progress of two use cases, namely an IT-OT-integration and a smart product demonstrator for the research project BlueSAM, are presented to highlight the iterative technical implementability and merits, enabled by the architecture.
Manufacturing companies face the challenge of managing vast amounts of unstructured data generated by various sources such as social media, customer feedback, product reviews, and supplier data. Text-mining technology, a branch of data mining and natural language processing, provides a solution to extract valuable insights from unstructured data, enabling manufacturing companies to make informed decisions and improve their processes. Despite the potential benefits of text mining technology, many manufacturing companies struggle to implement use cases due to various reasons. Therefore, the project VoBAKI (IGF-Project No.: 22009 N) aims to enable manufacturing companies to identify and implement text mining use cases in their processes and decision-making processes. The paper presents an analysis of text mining use cases in manufacturing companies using Mayring's content analysis and case study research. The study aims to explore how text mining technology can be effectively used in improving production processes and decision-making in manufacturing companies.
The agricultural industry is facing unprecedented challenges in meeting the growing demand for food while minimizing its impact on the environment. To address these challenges, the industry is embracing technological advancements such as 5G networks to improve efficiency and productivity. However, the benefits of 5G technology must be weighed against the costs of implementing a suitable network. This paper presents cost-benefit dimensions that are needed to assess the economic feasibility of implementing 5G networks for several agricultural applications. The paper describes the costs of deploying and maintaining a 5G network and the benefits of several 5G-specific use cases, including precision agriculture, livestock monitoring, and swarm robotics. Using industry reports and case studies, the model quantifies the benefits of 5G networks, such as enabling new digital agricultural processes, increased productivity, and improved sustainability. It also considers the costs associated with equipment and infrastructure, as well as the challenges of deploying a network in rural areas. The results demonstrate that 5G networks can provide significant benefits to agricultural businesses and provide an overview about the cost factors. Both benefit and cost dimensions are analyzed for the 5G-specific agricultural use cases.