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Institut / FIR-Bereiche
Smart Service Prototyping
(2021)
This chapter is dedicated to prototyping, one of the steps of the Smart Service Engineering Cycle. It includes three phases: realizing core functionalities, developing core functionalities, and testing functionalities with customers. In order to realize prototypes successfully, methodical aspects of rapid IoT prototyping are used.
First of all, this chapter explains the motivation behind rapid prototyping and provides an introduction to the approach. The concept of rapid IoT prototyping is based on the idea of developing short-cycle solution variants on the basis of benefit hypotheses or benefit promises and user stories focusing on them. The aim is to achieve data acquisition, aggregation, linkage, processing, and finally visualization by developing it in a vertically integrated manner. Once this is accomplished, the prototype can be evaluated with customers, which also makes it possible to put the benefit hypotheses to the test. Finally, the collected customer feedback can be incorporated more quickly into the development process of new prototype versions, leading to a continuous improvement of the user experience as well as a constant focus on prioritizing the user. Another component of rapid IoT prototyping is working and thinking in terms of minimum viable products (MVP), i.e., solutions that do not meet all of the defined requirements in the first iteration, but are nevertheless already functional. [https://link.springer.com/chapter/10.1007/978-3-030-58182-4_6]
This chapter examines the question of the contribution of smart services for companies and the implications this has for the management of these business models. The chapter starts by outlining the different terminology used to describe smart services and introduces a business-driven view on the digitalization strategy of a company. The characteristic features of digital business models are explained as well as their implications for the management of smart service organizations. [https://link.springer.com/chapter/10.1007/978-3-030-58182-4_4]
The change from the traditional to the digital service provider is not easy. The digital maturity level of many industrial companies is still too low to successfully place these digital service innovations on the market. One problem of service development is the increasing involvement of information and communication technology in service development and implementation. The additional technology makes the innovation processes for services on the part of manufacturers increasingly complex by involving different internal and external stakeholders (e.g. IT partners, data protection officers or product development departments). In addition to this, data-driven services also require that manufacturers (e.g. data scientists) develop new competencies in order to use the customer data obtained to increase machine productivity and to offer new business models. Furthermore, industrial companies that want to successfully offer data-driven services must develop new market introduction strategies to create a high degree of acceptance and trust among their customers. This is necessary to get access to relevant data. These and other challenges caused the success rate of companies in regarding the development of new, industrial services to shrink.
To change this, this white paper presents six principles that help industrial enterprises to develop new successful data-driven services.