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Pricing is one of the most important, but underestimated tools, to enhance a company's profitability. Especially value-based pricing has a high potential to reach higher levels of satisfaction because it equates the needs of providers and customers. Even though, it is a well-known price model and promises higher satisfaction, many companies struggle to implement it. Especially the manufacturing industry is characterized by cost-plus pricing and competition-based pricing. However, especially for digital products these pricing strategies are insufficient. Therefore, this paper aims at exploring the design fields for value-based pricing of digital products in the manufacturing industry. To achieve this, the basics of digital products and value-based pricing are explored. Furthermore, an expert workshop is conducted that follows a framework for value-based pricing consisting of four consecutive steps analysis, price strategy, pricing, and market launch to capture the design fields. This paper concludes with limitations, and practical and research implications.
In order to introduce load management in the manufacturing industry, some obstacles need to be pointed out. This paper presents a feasible approach on how to implement load management measures in companies.
To this end, load management and energy management are explained and distinguished in a first step. Subsequently, the implementation method is introduced. Therefore, by means of this paper, companies will be enabled to use load management measures and significantly reduce their energy costs. In the second part of the paper, the introduced approach will be applied.
Hence, a use case of a manufacturing company is described. Alongside energy analyses with consumption data, specific measures are presented.