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Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are increasingly looking at so-called subscription business models as a way of supplementing the traditional sale of products and services. Since supplier success in the subscription business is directly dependent on customer success, the setup and expansion of a so-called Customer Success Management (CSM) is required. While CSM has already been established in the software industry for several years, companies in the manufacturing sector are often still in the conceptual phase of a CSM, parallel to the setup and expansion of their subscription business. Therefore, this paper aims to support the set-up of a CSM by providing a reference data model, based on case study research, that can be used to support the organizational or daily CSM tasks and to serve as a blueprint for conceptualizing CSM-specific IT systems.
For developing a European industrial cooperation and involvement in the furniture industry, the international research project INEDIT conducted a survey for furniture customers. By finding out the needs and wishes of the customer regarding innovative products and the production process the project will establish a new way for designing and producing furniture. Within INEDIT a platform is built on which customized, technologically innovative and sustainable furniture can be created and produced in a co-creation process. The furniture industry should thus become significantly more flexible, transparent and sustainable. Following the "do-it-together" approach, a business ecosystem will be generated which creates added value not only for customers but also for designers, suppliers and manufacturing companies. In order to involve the customer even more actively in the design process and the production, the platform will provide access to a mix of digital and physical services and is linked to all other stakeholders in the value chain. To match the platform and the process to the needs, wishes and demands of the customer an anonymous survey with 300 participants was developed and conducted. By analyzing the survey, important factors were found for buying and for using furniture considering new technological inventions (e.g. 3D-printing or smart objects), sustainability of the products and the production process. Furthermore, the potential customer-group and their usage of the do-it-together process and additional activities can be tightened.
Long-term production management defines the future production structure and ensures the long-term competitiveness. Companies around the world currently have to deal with the challenge of making decisions in an uncertain and rapidly changing environment. The quality of decision-making suffers from the rapidly changing global market requirements and the uniqueness and infrequency with which decisions are made. Since decisions in long-term production management can rarely be reversed and are associated with high costs, an increase in decision quality is urgently needed. To this end, four different applications are presented in the following, which support the decision process by increasing decision quality and make uncertainty manageable. For each of the applications presented, a separate digital shadow was built with the objective of being able to make better decisions from existing data from production and the environment. In addition, a linking of the applications is being pursued:
The Best Practice Sharing App creates transparency about existing production knowledge through the data-based identification of comparable production processes in the production network and helps to share best practices between sites. With the Supply Chain Cockpit, resilience can be increased through a data-based design of the procurement strategy that enables to manage disruptions. By adapting the procurement strategy for example by choosing suppliers at different locations the impact of disruptions can be reduced. While the Supply Chain Cockpit focuses on the strategy and decisions that affect the external partners (e.g., suppliers), the Data-Driven Site Selection concentrates on determining the sites of the company-internal global production network by creating transparency in the decision process of site selections. Different external data from various sources are analyzed and visualized in an appropriate way to support the decision process. Finally, the issue of sustainability is also crucial for successful long-term production management. Thus, the Sustainable Footprint Design App presents an approach that takes into account key sustainability indicators for network design. [https://link.springer.com/referenceworkentry/10.1007/978-3-030-98062-7_15-1]
Development of a platform business model for co-creation ecosystems for sustainable furniture
(2023)
Existing design platforms with multi-dimensional value chains currently have deficits in terms of their business models, resulting in insufficient attention to sustainability goals and individual requirements for products of these platforms. Co-creation approaches, such as the Do-It-Together (DIT) approach for furniture, involve customers and manufacturers as equal partners in the design and production process. This allows customers to have more influence on the sustainability and individualization of products. The existing literature addresses sustainability-oriented design principles for platform business models, but concrete platform business models for multidimensional DIT cocreation of furniture are still missing. Therefore, the objective of this paper is to develop a business model for a DIT co-creation platform for the furniture industry based on a four-step business model innovation framework. This method will then be applied to a specific project scenario to derive a project-specific DIT co-creation business model. This generates knowledge about the collaborative manufacture of sustainable and customized furniture and contributes to the cross-sectoral transfer of platform business models for the development of sustainable products.
Europa als erster klimaneutraler Kontinent bis 2050 – unter diesem ambitionierten Ziel treibt die Europäische Union eines der größten Transformationsprogramme dieses Jahrhunderts voran. Das Leben und die Gesellschaft wie sie heute existiert, werden in allen Bereichen signifikanten Musterwechseln unterliegen. Von zentraler Bedeutung bei dieser Transformation wird die Mobilität von Personen und Gütern sein. Eine Reduktion von 90 % der Treibhausgasemissionen soll in weniger als drei Dekaden realisiert werden. Insbesondere im Bereich der Urbanen Logistik ist ein nahtloses Zusammenspiel der verschiedensten Akteure, unterstützt durch neuartige digitale und physische Infrastrukturen, notwendig, um eine nachhaltige Zielerreichung bei mindestens konstantem Serviceniveau sicherzustellen. Cross-industrielle Ansätze, die über das Zusammenspiel von komplementären Lösungsbausteinen Co-Creation ermöglichen, werden zum zentralen Wettbewerbsvorteil für alle Akteure. Die Gestaltung von Business Ecosystems rückt deshalb zunehmend in den Fokus und wird aufgrund des enormen Potenzials für die Urbane Logistik in diesem Beitrag beleuchtet.
Vor dem Hintergrund zunehmend komplexer und vernetzter Wertschöpfungsnetzwerke und in Zeiten sich ständig verändernder Rahmenbedingungen steigt für Unternehmen die Bedeutung einer resilienten Gestaltung ihrer Wertschöpfungsnetzwerke. Durch die hohe Vernetzung in einem Wertschöpfungsnetzwerk entsteht eine starke Abhängigkeit zwischen den einzelnen Akteuren. Störungen haben somit häufig nicht nur Auswirkungen auf einzelne Unternehmen, sondern betreffen verschiedene Akteure der Wertschöpfungsnetzwerke. Tritt nun eine Störung auf, kann sich diese im gesamten Netzwerk ausbreiten. Erst der konkrete Eintritt solcher Störungen im großen Umfang – wie zuletzt im Zuge der Corona-Pandemie oder der Blockierung des Suez-Kanals – führt Unternehmen regelmäßig dazu, sich mit ihren Wertschöpfungsnetzwerken auseinander zu setzen. Eine Möglichkeit zur Sicherung der Leistungsfähigkeit in einem volatilen Umfeld stellt der Aufbau von Resilienz dar. Insgesamt ist es hierbei das Ziel, Wertschöpfungsnetzwerke so zu gestalten, dass sie im Falle einer Störung möglichst wenig beeinträchtigt sind und schnell in den ursprünglichen oder einen besseren Zustand zurückkehren können.
Anwendungsfälle wie intelligente Routenoptimierung und fortschrittliche Simulationsalgorithmen repräsentieren das riesige Einsatzspektrum von Methoden der künstlichen Intelligenz. Steigende Anforderungen an Liefertermintreue, Flexibilität und Transparenz wie bspw. Emissionsverfolgung, erfordern zunehmend den Einsatz von KI. Die Nutzung dieser Schlüsseltechnologie und die Hebung der Potenziale scheitern oft an der Komplexität in Bezug auf die Eingrenzung und Identifikation von wirtschaftlich relevanten Anwendungsfällen. Unternehmen müssen den Business Fit zwischen den wirtschaftlichen Erfolgsaussichten und den dafür benötigten digitalen Bausteinen herstellen. Mit dem Digital-Architecture Management lassen sich die relevanten KI-basierten Anwendungsfälle identifizieren und eine Roadmap aufbauen, um die datenbasierte Entscheidungsfähigkeit in der Logistik zu verbessern.
The successful use of Business Analytics is increasingly becoming a differentiating competitive factor. The ability to extract data-driven insights and integrate them into decision-making is becoming growingly important. The underlying technologies are evolving exponentially, the value proposition differs from simple descriptive applications to automated decision-making. Existing approaches found in literature and practice to classify those levels only insufficiently mark down the boundaries between the different technology levels. As a consequence, it is often unclear which characteristics of the technology interact with the working environment, which can be described as a socio-technical system. Using a systematic literature review, this paper identifies the characteristics of Business Analytics and delineates three types of Business Analytics based on case studies. Thus, a starting point for the socio-technical system design and optimization for the use of Business Analytics is created.
Supply chains form the backbone of modern economies and therefore require reliable information flows. In practice, however, supply chains face severe technical challenges, especially regarding security and privacy. In this work, we consolidate studies from supply chain management, information systems, and computer science from 2010–2021 in an interdisciplinary meta-survey to make this topic holistically accessible to interdisciplinary research. In particular, we identify a significant potential for computer scientists to remedy technical challenges and improve the robustness of information flows. We subsequently present a concise information flow-focused taxonomy for supply chains before discussing future research directions to provide possible entry points.
Die Vernetzung von Mitarbeiter*innen und Maschinen sowie die zunehmende Automatisierung, auch von Wissensarbeit, wird die Rolle der Beschäftigten im industriellen Wertschöpfungsprozess fundamental verändern. Aus diesem Grund ist arbeitsbezogene Kompetenzentwicklung aus wirtschaftlicher, gesellschaftlicher sowie sozialer Perspektive ein zentraler Schlüsselaspekt für die mittelfristige Sicherung der Wettbewerbsfähigkeit. Personalabteilungen haben bislang jedoch meist nur bedingt Kenntnisse über die bevorstehenden Veränderungen und die sich daraus ergebenden Kompetenzanforderungen an die Mitarbeiter*innen. Ziel des Forschungsvorhabens LidA war es, die sich aufgrund der fortschreitenden Digitalisierung verändernden Kompetenzanforderungen entlang definierter Industrie-4.0-Reifegradmodelle zu spezifizieren. Hierzu wurden Beschäftigte befähigt, indem zum einen ihre Selbstlernkompetenz gefördert wurde und zum anderen individuelle Lernpfade abgeleitet worden sind. Anschließend wurden diese mit passender Didaktik in Lehr- und Lernmodule überführt und auf einer bewährten Open-Source-Plattform für eine breite Nutzergruppe verfügbar gemacht. Diese soll einem breiten Nutzerkreis, speziell KMU, eine bedarfsgerechte Schulung der Mitarbeiter*innen im Zeitalter des digitalen Wandels gewährleisten.
Forecasting-based skills management, which is oriented to the respective corporate goals, is gaining enormous importance as a central management tool. The aim is to predict future skills requirements and match them with existing interorganizational skills. Companies are required to anticipate changes in markets, industries, and technologies at an early stage as well as to identify changes in job profiles within an occupational profile by tapping into and evaluating various data sources. Based on these findings, they can then make informed decisions regarding skill gaps, for example, to implement targeted further training measures. Forecasting-based skills management offers the opportunity to optimally qualify employees for constantly changing tasks. At the same time, however, the targeted development of such skills requires a high level of time, financial and personnel resources, which small and medium-sized enterprises (SMEs) generally do not have at their disposal. In addition, many SMEs are not yet aware of the importance of this issue. Within the framework of research and industrial projects of the Smart Work department at the FIR (Institute for Industrial Management) at the RWTH Aachen University, an AI-based skills forecasting tool will be developed. The goal of the paper is to conceptualize the future machine learning method, that is able to generate individualized skills forecasts and recommendations for SMEs. This is achieved by linking societal forecasts and sector trends with company-specific conditions and skills. In order to generate a corresponding database, the derivation system is made available to various companies (large companies and SMEs) in order to obtain as many data sets as possible. The data sets obtained via the derivation system are then used as training data sets for the machine learning method, with the help of which an automatic derivation of competencies depending on new trends is to be made possible.
Digitization is constantly affecting the working world and is of enormous interest in many fields of science. But to what extent are innovative technologies actually being applied in regional SMEs and what are the obstacles to their introduction? From a psychological point of view, it is essential to consider the employee's health and the effects of innovative technologies on their everyday work. The aim of using innovative technologies should not be to completely replace human labor or to dequalify employees, but to relieve the workforce and free up working time for more meaningful activities. One concept that should be included in the human-centered design of human-machine interaction in artificial intelligence is the HAI-MMI concept (Huchler, 2020), which offers starting points for high-quality collaboration at various levels. To reduce the gap between science and industry, this paper focuses on the actual demands of SME in the Aachen region in Germany referring to a requirements analysis within the research project AKzentE4.0 (N = 50 SME) and discusses how appropriate innovative technologies of the Industry 4.0 and AI can be implemented and deployed in a human-centred way. Moreover, the establishment of a Human Factors Competence Center for Employment in Industry 4.0 is outlined, which is meant to be used for the dissemination of research results from the project and should narrow the gap between science and industry in the long run.
Innovation is one of the key drivers of growth, development, and profitability, which increases competitive advantages and has recently been moving towards industry 4.0 technologically. This motivates companies to update their business models (BM) towards industry 4.0. Moreover, there is a technique with the primary characteristics for achieving this motivation called "cross-industry innovation". Cross-industry innovation is a new method of innovation that concerns the creative translation and imitation of existing solutions from other industries for responding to the needs of the current market, sectors, areas, or domains. The challenge is to find out how far managers can rely on that to innovate their BM towards Industry 4.0. The aim of this study was to investigate the application of cross-industry innovation for designing industry 4.0 BM and explore the extent to which companies can rely on it as it has not been used for this purpose previously. This study utilized a database analysis to compare cross-industry innovation practices with industry 4.0 BM's characteristics in terms of value proposition, value creation, and value capture levels. In addition, some interviews were conducted with companies that had previously implemented cross-industry innovation to validate and generalize the results. The results indicated that cross-industry innovation practices can better fulfill flexible and dynamic networks, connected information flows, high efficiency, high scalability, and high availability in terms of value creation as well as variabilization of prices and costs in terms of value capture. Therefore, it demonstrated that cross-industry innovation was a more dependable and applicable strategy for designing the BM of Industry 4.0 than current practices.
Industry 4.0 and Smart Maintenance represent a great opportunity to make manufacturing and maintenance more effective, safer, and reliable. However, they also represent massive change and corresponding challenges for industrial companies, as many different options and starting points have to be weighed and the individual right paths for achieving Smart Maintenance need to be identified. In our paper, we describe our approach to evaluating maintenance organizations in a case study for the oil and gas industry, developing a shared vision for the future, and deriving economical and effective measures. We will demonstrate our approach, by showcasing a specific example from the oil and gas industry, where a need for action on HSE-relevant critical flanges in the company's piping systems was identified. We describe the steps, that were taken to identify the need for action, the specifications of the project and the criticality analysis of the piping system. This resulted in the derivation of a digitalization measure for critical flanges, which was first commercially analyzed and then the flanges were equipped with a continuous monitoring solution. Finally, a conclusion is drawn on the performed procedure and the achieved improvements.
Inhaltsangabe Band:
Die vernetzte Digitalisierung hat die produzierende Industrie fundamental verändert. Im Rahmen dessen eröffnen sich produzierenden Unternehmen kontinuierlich neue Chancen, in einem zunehmend dynamischen und durch das Internet geprägten Wettbewerb, wirtschaftliche Erfolge zu erzielen. Durch die veränderten Rahmenbedingungen der vernetzten Digitalisierung müssen produzierende Unternehmen jedoch neue Ansätze für die Organisation der digitalen Transformation verfolgen: Sie müssen die neue Führungsaufgabe Digitalisierungsmanagement gestalten. Dabei muss das Digitalisierungsmanagement eine breite Aufgabenvielfalt abdecken.
Dieses Buch befähigt produzierende Unternehmen die digitale Transformation erfolgreich zu gestalten. Dazu werden Nutzen und Funktionsweisen der wesentlichen Aufgaben des Digitalisierungs- und Informationsmanagements praxisnah dargestellt. Ein spezifisch für produzierende Unternehmen, die eine digitale Transformation anvisieren, entwickeltes Digitalisierungs- und Informationsmanagement-Modell verknüpft schließlich die Inhalte.
Das vorliegende Buch ist als ein Nachschlagewerk für Führungskräfte und Entscheider entwickelt worden, die die Herausforderungen der Realisierung von digitalen Geschäftsmodellen, digitalisierten Produkten und digitalen Geschäftsprozessen angehen wollen. Die Methoden in diesem Buch helfen dabei, die richtigen Managementaufgaben zu verfolgen und diese in der Unternehmensorganisation umzusetzen. Dabei werden auch die Schnittstellen zwischen dem strategischen Digitalisierungsmanagement und dem taktischen bis operativen Informationsmanagement behandelt. Das Buch bietet einen schnellen und einfachen Zugriff auf die wichtigsten Methoden und viele unterstützende Beispiele. Es ist Teil der Reihe „Handbuch Produktion und Management“ und ergänzt dessen Ordnungsrahmen.
(Quelle: https://link.springer.com/book/10.1007/978-3-662-63758-6)
In der neuen Expertise des Forschungsbeirats Industrie 4.0 untersuchen das FIR e. V. an der RWTH Aachen und das Industrie 4.0 Maturity Center den Status-quo und die aktuellen Herausforderungen der deutschen Industrie bei der Nutzung und wirtschaftlichen Verwertung von industriellen Daten. Handlungsoptionen für Unternehmen, Verbände, Politik und Wissenschaft zeigen auf, wie der Nutzungsgrad der Datenbasis erhöht werden kann und wie sich Potenziale bei der Monetarisierung ausschöpfen lassen. Der Fokus liegt dabei auf produzierenden Unternehmen.
More and more manufacturing companies are starting to transform the transaction-based business model into a customer value-based subscription business to monetize the potential of digitization in times of saturated markets. However, historically evolved, linear acquisition processes, focusing the transactionoriented product sales, prevent this development substantially. Elemental features of the subscription business such as recurring payments, short-term release cycles, data-driven learning, and a focus on customer success are not considered in this approach. Since existing transactional-driven acquisition approaches are not successfully applicable to the subscription business, a systematic approach to an acquisition cycle of the subscription business in the manufacturing industry is presented, aiming at a long-term participative business. Applying a grounded theory approach, a task-oriented model for themanufacturing industry was developed.
The model consisting of five main tasks and 14 basis tasks serves as best practice to support manufacturing companies in adapting or redesigning acquisition activities for their subscription business models.
While digitization is a strategic advantage in numerous industries such as the automotive industry or mechanical engineering, other industries like the German quarrying industry have not yet established a transformation towards a digitized industry. This leads to inefficient work and inaccurate forecasting capabilities. To address these challenges, digital platforms can incentivize digitization
by supporting the capacity utilization and forecasting capability of these companies. In this paper, the quarrying industry is analyzed by a morphology and different types of companies are identified. Knowing the digital maturity of these companies and by determining the key factors to forecast demands and the capacity utilization, different operating models are derived. Combined with a morphology and the value creation system, different scenarios for the identification of platform services are examined. These scenarios are weighted in a utility analysis to get an operating model blueprint to develop and establish digital platforms in less digitized industries.
Ongoing digitalization and Industry 4.0 enable the development of new business models due to the increase in available data and digital connected products. A promising business model type for the machinery and plant engineering industry are subscription models, consisting of products and services offered in return for continuous payments. However, subscription-based business models are associated with extensive changes in the traditional machinery and plant engineering industry, in particular, for small and medium-sized companies (SMEs). Established concepts for the development of value propositions and business models neglect important aspects, such as the integrated development and optimization of products and services across the entire life cycle or the data infrastructure. This paper presents a concept for a methodology to support SMEs developing value propositions within subscription models. Therefore, the systematic identification of customer benefits, the determination and prioritization of subscription relevant functionalities as well as the design of product and service elements addressing those functionalities are the main aspects on which the focus is placed on. The result is a subscription value proposition canvas for SMEs to address the impact of subscription models on products and services.
Um auf steigende Kundenanforderungen und das sich änderndes Unternehmensumfeld reagieren zu können, müssen Unternehmen ihre Agilität und Reaktionsfähigkeit, insbesondere in Produktionsprozessen, erhöhen. Dafür müssen die Auswirkungen der möglichen Änderungen im Unternehmensumfeld auf die eigenen Geschäfts- und Produktionsprozesse untersucht und verstanden werden. Das Prozessverständnis allein reicht jedoch nicht: Es werden Daten aus unterschiedlichen Quellen benötigt, um die Ereignisse in der Prozess- und Lieferketten nachzuverfolgen, um das Material eindeutig zu charakterisieren und in Unternehmen vorhandene Algorithmen oder Modelle mit Eingangsdaten zu versorgen. Daher spielt die Datenverfügbarkeit eine wichtige Rolle auf dem Weg zur adaptiven Produktion. In diesem Beitrag wird die Wichtigkeit der Datenverfügbarkeit erläutert sowie ein Konzept der Datenplattform zum sicheren, überbetrieblichen Datenaustausch vorgestellt.
Data-driven transparency in end-to-end operations in real-time is seen as a key benefit of the fourth industrial revolution. In the context of a factory, it enables fast and precise diagnoses and corrections of deviations and, thus, contributes to the idea of an agile enterprise. Since a factory is a complex socio-technical system, multiple technical, organizational and cultural capabilities need
to be established and aligned. In recent studies, the underlying broad accessibility of data and corresponding analytics tools are called “data democratization”. In this study, we examine the status quo of the relevant capabilities for data democratization in the manufacturing industry.
(1) and outline the way forward.
(2) The insights are based on 259 studies on the digital maturity of factories from multiple industries and regions of the world using the acatech Industrie 4.0 Maturity Index as a framework. For this work, a subset of the data was selected.
(3) As a result, the examined factories show a lack of capabilities across all dimensions of the framework (IT systems, resources, organizational structure, culture).
(4) Thus, we conclude that the outlined implementation approach needs to comprise the technical backbone for a data pipeline as well as capability building and an organizational transformation.
Smart Services als Enabler von Subscription-Geschäftsmodellen in der produzierenden Industrie
(2022)
[Der Sammelband] Widmet sich den in Wissenschaft und Praxis aktuell intensiv diskutierten Fragestellungen zu Smart Services. Befasst sich mit Geschäftsmodellen, Erlösmodellen und Kooperationsmodellen von Smart Services. Geht auf branchenspezifische Besonderheiten von Smart Services ein. (link.springer.com)
Künstliche Intelligenz (KI) hat als Technologie in den vergangenen Jahren Marktreife erlangt. Es existiert eine Vielzahl benutzerfreundlicher Produkte und Services, welche die Anwendung von KI im Alltag und im Unternehmen vereinfachen. Die Herausforderung, vor denen Anwendende, gerade im betriebswirtschaftlichen Kontext, stehen, ist nicht die technische Machbarkeit einer KI-Applikation, sondern deren organisatorisch und rechtlich zulässige Gestaltung. Zu einer zunehmenden Dynamik in der Gesetzgebung kommt ein gesellschaftliches Interesse an der Kontrolle und Transparenz über die für KI-Modelle erhobenen Daten. Die Diskussion über Datensouveränität im geschäftlichen und privaten Alltag rückt mehr und mehr in das Zentrum der öffentlichen Aufmerksamkeit.
Datenbasierte KI-Anwendungen stehen damit in einem Spannungsfeld zwischen den Potenzialen, die das Erheben und Teilen von Daten über Unternehmensgrenzen hinweg bietet, und der Herausforderung, die Datensouveränität der involvierten Personen zu wahren. Die vorliegende Studie soll erstens über die Auswirkungen der Datensouveränität und die damit verbundenen aktuellen und kommenden Regularien auf KI-Anwendungsfälle aufklären. Dafür wurden Expertinnen und Experten aus den Bereichen Recht, KI- und Organisationsforschung befragt. Zweitens zeigt die Studie Potenziale und Best Practices von KI-Anwendungsfällen mit überbetrieblichem Datenaustausch auf. Dafür wurden Fallstudien in Unternehmen durchgeführt, die bereits erfolgreich Datenaustausch in ihre Geschäftsmodelle integriert haben, um ihre KI-Applikationen zu betreiben und zu verbessern.
Understanding the Organizational Impact of Robotic Process Automation: A Socio-Technical Perspective
(2022)
Interest in AI-driven automation software is growing constantly across
all industries, as these technologies enable companies to almost automate administrative processes completely and significantly increase operational efficiency.
However, many implementation attempts fail due to a lack of understanding of how these technologies affect the various socio-technical aspects that are intertwined in an organisation. This leads to a widening gap between value propositions of automation software and the ability of companies to exploit them. For long-term
success, collaboration between humans and software robots in the organization must be optimised. Therefore, the social, technical, and organizational impact of Robotic Process Automation was investigated. Following a socio-technical systems approach, a model was developed and validated in a use case of a company in the mechanical engineering sector. Knowing the influencing factors before launching large-scale automation initiatives will help practitioners to better exploit
efficiency potentials and increase the long-term success.
Augmented reality seems to offer great potential benefits in the field of industrial services. However, the question of the exact benefits, both monetary and qualitative, is difficult to evaluate, as is the case with IT investments in gen-eral. Within the framework of the DM4AR research project, an evaluation model was therefore developed. Based on group discussions and interviews on potential AR use cases, a list of monetary and qualitative benefits was compiled to form the basis for selecting suitable evaluation modules in the existing literature. These include an impact chain analysis in the form of a strategy map, a monetary eval-uation as a calculation of the return on investment, based on the assumptions of the use case as well as existing studies, and a qualitative evaluation in the form of a utility analysis. The outcome is an evaluation model in the form of a multi-perspective approach that considers the impact of AR in the four perspectives of the balanced scorecard (financial, customer, internal business processes, learning and growth). The results of the qualitative and monetary evaluation can be sum-marized in a 2D matrix to support decision-making.
The operation of CNC milling is expensive because of the cost-intensive use of cutting tools. The wear and tear of CNC tools influence the tool lifetime. Today’s machines are not capable of accurately estimating the tool abrasion during the machining process. Therefore, manufacturers rely on reactive maintenance, a tool
change after breakage, or a preventive maintenance approach, a tool change according to predefined tool specifications. In either case, maintenance costs are high due to a loss of machine utilization or premature tool change. To find the optimal point of tool change, it is necessary to monitor CNC process parameters during machining and use advanced data analytics to predict the tool abrasion. However, data science expertise is limited in small-medium sized manufacturing companies. The long operating life of machines often does not justify investments in new machines before the end of operating life. The publication describes a cost-efficient approach to upgrade legacy CNC machines with a Tool Wear Prediction Upgrade Kit. A practical solution is presented with a holistic hardware/software setup, including edge device, and multiple sensors. The prediction of tool wear is based on machine learning. The user interface visualizes the machine condition for the maintenance personnel in the shop floor. The approach is conceptualized and discussed based on industry requirements. Future work is outlined.
Manufacturing companies (MFRs) are increasingly extending their
portfolios with services and data-driven services (DDS) to differentiate themselves from competitors, tap new revenue potential, and gain competitive advantages through digitization and the subsequently generated data. Nonetheless, DDS fail more often than traditional industrial services and products within the first year on the market. Particularly, companies are failing to sell DDS successfully and efficiently with their existing (multi-level) distribution structures. Surprisingly, there is a lack of scientific research addressing this issue. Since there are currently no holistic models for an end-to-end description of distribution-tasks for DDS in the manufacturing industry, this paper contributes to a task-oriented reference model for mapping interactions in the multi-level distribution management. Therefore, a case study research approach is used, to identify and describe the interactions in the multi-level distribution management of DDS, as well as to develop a regulatory framework for MFRs and their multi-level distribution management. This research uses the established theoretical framework of Service-Dominant-Logic to address the co-creation in multi-level distribution management of DDS. As a result, this paper identifies different interaction variants as well as the need for a new management function with 4 main and 14 basic tasks.
Driven by different trends, such as digitalization, the number of companies aiming for successful business transformation is increasing, while new structures and systems are paving the way. Strategic agile management systems offer significant potential benefits given the increasing speed of the evolving environment in which organizations find themselves these days. To select and implement the appropriate strategic agile management system, companies need to understand the underlying theoretical principles to be able to select the most suitable for the respective company and to introduce it based on individual adaption. Within this paper, a morphology is presented to improve theoretical knowledge about strategic agile management systems. Creating a common understanding of strategic agile management systems and their current areas of application creates a suitable frame of reference for future research projects.
In Germany’s transition to a more sustainable industrial landscape, electricity generated by wind turbines (WT) remains a mainstay of the energy mix. Operating and maintenance costs, which account for roughly 25% of electricity generation costs in onshore WTs make improvements of maintenance activities a key lever in the economic operation of WTs. Prescriptive maintenance is a possible approach for improved maintenance activities. It is a concept where asset condition data is used to recommend specific actions and has great potential for the operation of wind parks. However, especially small, but also large wind park operators, and maintenance service providers often struggle with the implementation of such a new maintenance approach. As a part of the research project ReStroK, a learning game has been developed to support the training and familiarization of maintenance technicians with the concepts and underlying principles of this maintenance approach. In this paper, the concept for the development of a learning game will be presented. Multiple scenarios for its usage and their corresponding requirements will be discussed and an overview over the game will be given.
Generation of a Data Model For Quotation Costing Of Make To Order Manufacturers From Case Studies
(2022)
For contract or make to order manufacturers, quotation costing is a complex process that is mainly performed based on experience. Due to the high diversity of the product range of these mostly small or medium-sized companies (SMEs) and the poor data situation at the time of quotation preparation, the quality of the calculation is subject to strong variations and uncertainties. The gap between the initial quotation costing and the actual costs to be spent (pre- and post-calculation) is crucial to the existence of SMEs. Digitalization in general can help companies to get a better understanding of processes and to generate data. For improving these processes, an understanding of the important data for that specific process is crucial. Accurate quotation costing for customized products is time-consuming and resource-intensive, as there is a lack of an overview of data to be used within the process. This paper therefore derives a data model for supporting quotation costing in the company, based on literature-based costing procedures and recorded case studies for quotation and calculation. Based on the results, SMEs will have a first overview of the needed data for quotation costing to optimize their calculation process.
The environment in which companies operate is increasingly volatile and complex. This results in an increased exposure to disruptions. Past disruptions have especially affected procurement. Thus, companies need to prepare for disruptions. The preparedness for disruptions in the context of procurement is significantly influenced by the design of the procurement strategy. However, a high number of purchased articles and a variety of influencing factors lead to high complexity in procurement. The systematic design of the procurement strategy should therefore take into account the criticality of the purchased articles. This enables to focus on the purchased articles that have a high impact on the disruption preparedness. Existing approaches regarding the design of the procurement strategy in uncertain environments either lack practical applicability and objective evaluation or focus on the criticality of raw materials rather than of purchased articles. Therefore, a data-based approach for the systematic design of the procurement strategy in the context of the Internet of Production has been proposed. One central aspect of this approach is the identification of success-critical purchased articles. Thus, this paper proposes a framework for characterizing purchased articles regarding supply risks by combining two systematic analyses. First, a systematic literature review is performed to answer the question of what factors can be used to describe the supply risks of purchased articles. The results are analyzed regarding sources and impacts of risks and thus contribute to a structured characterization of supply risks. Second, existing criticality assessment approaches for raw materials are analyzed to identify categories and indicators that describe purchased articles. The results of both reviews provide the basis for linking product characteristics with supply risks and assessing product criticality which will be integrated into an app prototype.
Due to shorter product life cycles and the increasing internationalization of competition, companies are confronted with increasing complexity in supply chain management. Event-based systems are used to reduce this complexity and to support employees' decisions. Such event-based systems include tracking & tracing systems on the one hand and supply chain event management on the other. Tracking & tracing systems only have the functions of monitoring and reporting deviations, whereas supply chain event management systems also function as simulation, control, and measurement. The central element connecting these systems is the event. It forms the information basis for mapping and matching the process sequences in the event-based systems. The events received from the supply chain partner form the basis for all downstream steps and must, therefore, contain the correct data. Since the data quality is insufficient in numerous use cases and incorrect data in supply chain event management is not considered in the literature, this paper deals with the description and typification of incorrect event data. Based on a systematic literature review, typical sources of errors in the acquisition and transmission of event data are discussed. The results are then applied to event data so that a typification of incorrect event types is possible. The results help to significantly improve event-based systems for use in practice by preventing incorrect reactions through the detection of incorrect event data.
Companies operate in an increasingly volatile environment where different developments like shorter product lifecycles, the demand for customized products and globalization increase the complexity and interconnectivity in supply chains. Current events like Brexit, the COVID-19 pandemic or the blockade of the Suez canal have caused major disruptions in supply chains. This demonstrates that many companies are insufficiently prepared for disruptions. As disruptions in supply chains are expected to occur even more frequently in the future, the need for sufficient preparation increases. Increasing resilience provides one way of dealing with disruptions. Resilience can be understood as the ability of a system to cope with disruptions and to ensure the competitiveness of a company. In particular, it enables the preparation for unexpected disruptions. The level of resilience is thereby significantly influenced by actions initiated prior to a disruption. Although companies recognize the need to increase their resilience, it is not systematically implemented. One major challenge is the multidimensionality and complexity of the resilience construct. To systematically design resilience an understanding of the components of resilience is required. However, a common understanding of constituent parts of resilience is currently lacking. This paper, therefore, proposes a general framework for structuring resilience by decomposing the multidimensional concept into its individual components. The framework contributes to an understanding of the interrelationships between the individual components and identifies resilience principles as target directions for the design of resilience. It thus sets the basis for a qualitative assessment of resilience and enables the analysis of resilience-building measures in terms of their impact on resilience. Moreover, an approach for applying the framework to different contexts is presented and then used to detail the framework for the context of procurement.
Technology management can significantly influence the strategic decisions of a company and thus cause success or failure. Basic templates for technology management are technology radars as well as the determination of the technology readiness level (TRL) to be able to evaluate the maturity of newly deployed technologies (e.g., newcomer vs. established). The radars, as well as the TRL, are identified in time-consuming, manual research by subject matter experts from external consultancies. This process is often repeated due to the further development and new development of technologies so that the necessary research becomes an ongoing task. The TechRad research project, therefore, aims to automate the identification of the TRL as well as technology radars using web crawling and Natural Language Processing (NLP). To commercialize the pre-competitive prototype, the development of a pre-competitive business model is the goal of this paper. Based on customer analyses, a target group definition is created. Based on user interviews, the precompetitive business model will be detailed in a four-step approach using a business model canvas and a value proposition canvas.
Electricity generated by wind turbines (WT) is a mainstay of the transition to renewable energy. In order to economically utilize WT is, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WT’s, are a focus of cost reduction activities. Implementing a data-driven prescriptive maintenance approach is one way to achieve this. So far, various approaches for prescriptive maintenance for onshore WT’s have been suggested.
However, little research has addressed the practical implementation considering sociotechnical aspects. The aim of this paper is therefore to identify success factors for the successful implementation of such a maintenance strategy with clear and holistic guidance on how existing knowledge on prescriptive maintenance from science can be transferred to business practice. These recommendations are developed through case study research and classified in the four structural areas of Acatech’s Industry 4.0 Maturity Index: Resources, Information Systems, Organizational Structure and Culture.
Nachhaltige Lieferketten
(2021)
Das Thema der Nachhaltigkeit ist nicht zuletzt aufgrund aktueller Entwicklungen zunehmend in den gesellschaftlichen und unternehmerischen Fokus gelangt. Pandemien, Naturkatastrophen, aber auch regulatorische Auflagen zur Erfüllung von Klimaschutzzielen haben zu einem Umdenken geführt. Im Rahmen des Thementags „Sustainable Supply-Chain-Management“ hat das FIR an der RWTH Aachen zusammen mit Expert:innen aus Wirtschaft und Forschung Thesen erarbeitet, die widerspiegeln, wie das Thema Nachhaltigkeit aktuell in deutschen Unternehmen wahrgenommen und umgesetzt wird und welche besondere Bedeutung dem Supply-Chain-Management dabei zukommt. Nachhfolgend werden diese und deren Implikationen für die Praxis vorgestellt.
Mehr als nur ein Hype
(2021)
Blockchain-Lösungen sind bisher vor allem im Finanzbereich bekannt und erfolgreich. Doch ihre unbestreitbaren Vorteile bieten weit darüber hinaus Potenzial und machen sie auch für industrielle Anwendungen interessant. Vor allem Lieferketten mit ihren komplexen Strukturen, vielen Beteiligten sowie verschiedensten Material-, Informations- und Finanzströmen lassen sich mit der Technologie erheblich effizienter gestalten.
Eine wesentliche Bedingung zur Optimierung der Wertschöpfungsprozesse ist die Transparenz über die leistungsbestimmenden Faktoren eines Unternehmens. Die Ermittlung dieser Faktoren stellt für viele Industriebetriebe eine Herausforderung dar. Im Rahmen der Veröffentlichung wird daher eine Vorgehensweise zur systematischen Identifikation von Einflussfaktoren der Unternehmenskennzahlen vorgestellt, welche die Grundlage zur Ableitung von individuellen Stellhebeln zur Steigerung der Unternehmensleistungsfähigkeit darstellt.
For most industries, Artificial Intelligence (AI) holds substantial potentials. In the last decades, the extent of data created worldwide is exponentially increasing, and this trend is likely to continue. However, despite the prospects, many companies are not yet using AI at all or not generating added value. Often, an AI project does not exceed its pilot phase and is not scaled up. The problems to create value from AI applications in companies are manifold, especially since AI itself is diverse and there is no ‘one size fits all’ approach. One often stated obstacle, why many AI projects fail, is a missing AI strategy. This leads to isolated solutions, which do not consider synergies, scalability and seldom result in added value for the company. To create a company-specific AI strategy with a top-down approach, a generic but holistic framework is needed. This paper proposes a strategic AI procedure model that enables companies to define a specific AI strategy for successfully implementing AI solutions. In addition, we demonstrate in this paper how we apply the introduced strategic AI procedure model on an AI-based flexible monitoring and regulation system for power distribution grid operators in the context of an ongoing research project.
Blockchain-Lösungen sind bisher vor allem im Finanzbereich bekannt
und erfolgreich. Doch ihre unbestreitbaren Vorteile bieten weit darüber
hinaus Potenzial und machen sie auch für industrielle Anwendungen
interessant. Vor allem Lieferketten mit ihren komplexen Strukturen,
vielen Beteiligten sowie verschiedensten Material-, Informations- und
Finanzströmen lassen sich mit der Technologie erheblich effizienter
gestalten.
Künstliche Intelligenz (KI) hat sich über die letzten Jahre stetig zu einem Thema mit strategischer Priorität für Unternehmen entwickelt. Das zeigt sich nicht zuletzt in der gesteigerten Investitionsbereitschaft deutscher Unternehmen in KI-Projekte. Wirtschaftliche Akteure haben erkannt, dass durch eine sinnvolle Nutzung von KI-Technologien Wettbewerbsvorteile erzielt werden können. Die vorliegende Studie legt das Augenmerk auf den industriellen Einsatz einer KI-Technologie, die bereits heute von vielen Unternehmen erfolgreich genutzt wird: Die natürliche Sprachverarbeitung (engl. Natural Language Processing, kurz NLP). Die wirtschaftlichen Potenziale der Technologie liegen dabei in ihrer Fähigkeit, betriebliche Abläufe zu automatisieren und die Schnittstelle zwischen Mensch und Maschine zu verbessern und zu vereinfachen. Ziel der Studie ist es, die Potenziale der NLP-Technologie für Unternehmen nutzbar zu machen, indem konkrete Anwendungsfälle und allgemeine Handlungsempfehlungen sowie Nutzen und Risiken aufgezeigt werden.
Electricity generated by wind turbines (WT) is a pillar of the transition to renewable energy [1]. In order to economically utilize WTs, operating and maintenance costs, which account for 25% of total electricity generation costs in onshore WTs, are a focus of cost reduction activities [2]. A prescriptive maintenance approach can support in achieving this goal. Prescriptive maintenance is a maintenance approach, where asset condition data is collected and analyzed to recommend specific actions to prevent breakdowns and reduce downtimes. However, the processing and analysis of data is quite complex. Especially unstructured data (such as comments of service technicians in free text fields) is often left unused, as companies, mostly SMEs lack the capacity to carry out these analyses. In this work we propose an approach to utilize the information from service reports, maintenance reports as well as status records from SCADA systems for the development of a prescriptive maintenance approach to onshore WTs. To achieve this, an ontology was utilized in this approach to codify implicit knowledge of service technicians and aid in making unstructured data usable for further analysis. The ontology was used to link historical service and maintenance reports with status codes, thus enabling automated analysis. In interviews with WT topic experts and through further research, damage mechanisms and corresponding maintenance measures were identified and a measure catalogue was developed to support service and maintenance activities. The recognition of the root cause of problems allows for a prescriptive maintenance approach that recommends targeted actions to reduce downtimes and optimize maintenance activities, it also allows to effectively control the outcome of maintenance activities and optimize their execution.
Prinzipien zur erfolgreichen Umsetzung von KI-Geschäftsmodellinnovationen
In Zeiten des zunehmenden globalen Wettbewerbs und hoch vernetzter Wertschöpfungsketten entwickelt sich Künstliche Intelligenz zu einem immer wichtiger werdenden Wettbewerbsfaktor für Unternehmen am Wirtschaftsstandort Deutschland. Durch den Einsatz von KI-Verfahren können nicht nur interne Geschäftsprozesse kostensenkend optimiert, sondern auch neue, digitale Geschäftsfelder und -modelle erschlossen werden. Es lassen sich zum einen Trends identifizieren, denen der Einsatz von KI in deutschen Unternehmen folgt. Zum anderen zeigt sich, dass sich KI unterschiedlich stark auf verschiedene Dimensionen innovativer Geschäftsmodelle auswirkt. Insgesamt lassen sich so Prinzipien ableiten, die die erfolgreiche Umsetzung von KI-Geschäftsmodellinnovationen beschreiben.
Neue Technologie- und Anwendungstrends kennzeichnen KI-Nutzung
Die tatsächliche KI-Landschaft in den Wertschöpfungsketten von KI-nutzenden Unternehmen ist durch Trends gekennzeichnet. Diese lassen sich in Technologie- und Anwendungstrends unterteilen. Experteninterviews zeigen beispielsweise, dass KI-Anwendungen bevorzugt auf Cloud-Infrastrukturen entwickelt und bereitgestellt werden. Das wiederum rückt die Frage nach der Wahrung der Datensouveränität in den Vordergrund. Anwendung findet KI tendenziell zur Prognose und Überwachung.
Sechs Prinzipien beeinflussen die erfolgreiche Umsetzung von KI-Geschäftsmodellinnovationen
Fallstudien über ein breites Spektrum der deutschen Wirtschaft beleuchten, welche Aspekte eines KI-basierten Geschäftsmodells den größten Effekt auf das Unternehmen haben. Hier lässt sich ein besonders hoher Einfluss von KI auf das Nutzenversprechen neuartiger, digitaler Leistungen der Unternehmen an die Kundinnen und Kunden feststellen. So lassen sich sechs Erfolgsprinzipien zur erfolgreichen Implementierung von KI-Technologien identifizieren, um die wirtschaftliche Nutzung von KI für Unternehmen in Deutschland im globalen Wettbewerb weiter zu steigern. So empfiehlt es sich zum Beispiel – neben der Auswahl des richtigen KI-Anwendungsfalles – ebenfalls darauf zu achten, dass die KI-Anwendung sowohl den Anbietenden wie auch den Anwendenden nützt. Diese und weitere Erfolgsprinzipien werden detailliert in der Studie Künstliche Intelligenz – Geschäftsmodellinnovationen und Entwicklungstrends beschrieben.
Die Zukunftspotenziale der digitalen Technologie könnten den Dienstleistungssektor entscheidend transformieren und damit der schrumpfenden Wettbewerbsfähigkeit der deutschen Wirtschaft neuen Schwung verleihen.
Das Schiff des Wirtschaftsstandorts Deutschland schwankt in rauer werdender See. Es schwankt weniger, weil die traditionellen deutschen Wertschöpfungssäulen (insbesondere die Flaggschiffe Automobil- und Maschinenbau sowie Chemie- und Logistikindustrie) hierzulande an Know how eingebüßt hätten; es sind vielmehr die großen Technologiedurchbrüche der letzten Jahrzehnte, die die deutschen Tugenden, welche mehr als ein Jahrhundert lang für einen Spitzenplatz unter den großen Wirtschaftsmächten gesorgt haben, drastisch an Bedeutung verlieren lassen. Perfektionismus, Verarbeitungsqualität, Zuverlässigkeit und Langlebigkeit von Produkten aller Art sicherten der deutschen Wirtschaft über viele Jahrzehnte hinweg internationales Ansehen. Das führte allerdings zu einer gewissen Selbstzufriedenheit, die die eigene Spitzenposition in der Welt als Selbstläufer ansah. Verliebt in die eigene Perfektion (der Strategieberater und Blogger Sascha Lobo spricht plakativ von einer „Spaltmaßfixierung“ ganzer Wirtschaftszweige) und an permanenter rein inkrementeller Innovation orientiert, hinkt Deutschland auf wichtigen Gebieten der künftigen Wertschöpfungsfelder dem Wettbewerb gefährlich hinterher – insbesondere auf dem für die Zukunft entscheidenden Technologiegebiet der Digitalisierung.
Pricing for Smart-Product-Service-Systems in Subscription Business Models for Production Industries
(2021)
In the production industry, subscription business models have the potential to create long-term relationships where a supplier provides a continuous value-oriented service to a customer based on digitalisation. Monetising this increase in value through pricing represents a central challenge for suppliers in subscription business. Unlike the current dominant transactional business, the focus of pricing is on the value-in-use of the customer (e.g. on the increase in output for the customer). In this regard, there is so far no pricing approach for practice that allows the linking of the performance data of the customer with the periodically charged price. However, in subscription businesses, such an approach is required to create win-win situations for the customer and supplier through continuous performance improvement. Therefore, this paper develops a novel process model for pricing of smart-product-service-systems in subscription business for production industries. This process can serve as basis for suppliers of subscriptions in the production industry to align pricing with the created value-in-use. In the long term, this allows companies to systematically develop their pricing to monetise the potential of digitalisation.
The Impact Of Manufacturing Execution Systems On The Digital Transformation Of Production Systems
(2021)
With the focus of manufacturing companies on the digital transformation, Manufacturing Execution Systems are market-ready, modular software solutions for manufacturing companies to integrate the value-adding and supporting processes horizontal and vertical in the company. Companies, especially small and mediumsized companies, face high internal and external costs for the implementation of the MES modules. An advantage of MES is the possibility to implement the systems in a continually, module-by-module approach, with the benefit of timely distributed investments. By realizing fast improvements, companies can use the benefits for further module implementations. This paper proposes a maturity model to measure the impact of an MES on the digital transformation of the company’s production systems. The model fulfils two purposes. The first, companies can measure the impact based on the difference between its current maturity index and the potential index of an implemented MES. The second is, the user can identify what impact an MES has in general on the digital transformation since the developed maturity model is derived from an established industry 4.0 maturity model. The development of the maturity model is based on the methodologies of AKKASOGLU and focuses on the further development of an established model. As an outlook, the application of the model will be described briefly. The proposed maturity model can directly be used by practitioners and offers implications for further development of MES functionalities.
Schwerwiegende Gesundheits- und Wirtschaftskrisen wie die Weltfinanzkrise (ab 2007) oder die Covid-19-Pandemie im Jahr 2020 haben aufgezeigt, in welch turbulentem Umfeld sich die globalisierte Welt heutzutage befindet und wie schnell gewohnte Abläufe in Wertschöpfungsketten unterbrochen und angepasst werden müssen. Die alltäglichen Anforderungen in dem sich immer schneller wandelnden digitalen Zeitalter wachsen stetig und sind komplexer denn je.
Unternehmen sind angehalten, immer kurzzyklischer auf sich ändernde
Bedingungen und Störungen zu reagieren und strategische Entscheidüngen
zur Gestaltung von Wertschöpfungsketten zu treffen. Nur mithilfe
einer umfassenden Datengrundlage und -kommunikation kann die strategische Planung der Supply-Chain effektiv erfolgen und somit die benötigte Robustheit und Agilität ermöglicht werden.
Das Gegenteil von Theorie ist die Praxis. So sagt man landläufig und unterstellt damit oft, dass wissenschaftliche Erkenntnisse nicht immer für den Alltag taugen. Dass Theorie aber nicht gleich Theorie ist und Wissenschaft und Praxis trotz aller Unterschiedlichkeit aufeinander angewiesen sind, darauf weist das FIR an der RWTH Aachen schon mit der Auflösung seines Akronyms hin: „Forschung. Innovation. Realisierung.“ Hier zielen alle Forschungsaktivitäten darauf ab, Lösungen für reale Herausforderungen aus der Praxis zu schaffen, die am Ende auch umsetzbar sind. Eine nutzenbringende Verbindung zwischen den beiden scheinbar so unterschiedlichen Welten ist dafür unabdingbar und diese Lücke schließt das FIR mit Industriekooperationen, Wissens und Technologietransfer sowie Weiterbildungsangeboten auf vielen Ebenen. Nicht zuletzt positionierte sich das FIR als leitendes Institut des Clusters Smart Logistik auf dem RWTH Aachen Campus und füllt diese Rolle seit über 10 Jahren erfolgreich aus.
Manufacturing companies are constantly increasing their efforts in the subscription business, also known as product-as-a-service business, offering usage and outcome based solutions (value-in-use) instead of transactional services and products (value-in-exchange). Customers are becoming contractual subscribers of the solution in return for recurring, performance-related payments. To address arising, inevitable challenges like (1) reducing customer churn, (2) increasing usage intensity and outcome quality, (3) ensuring the adoption of product and software releases as well as (4) fostering customer loyalty, leading manufacturing companies are setting up a new organizational, customer-facing unit, called Customer Success Management (CSM). This unit has its origins in the software-as-a-service business, operating next to established entities like sales, key account management and customer service. Since there are currently no holistic models for an end-to-end description of CSM-tasks in the manufacturing industry, this paper contributes to a taskoriented reference model, using a grounded theory approach, examining both manufacturing and software companies. Containing a reference framework with 8 main tasks, 17 basic tasks and 76 elementary tasks, the reference model supports manufacturing companies in adapting and customizing a company-specific CSM concept.
Das Gegenteil von Theorie ist die Praxis. So sagt man landläufig und unterstellt damit oft, dass wissenschaftiche Erkenntnisse nicht immer für den Alltag taugen. Dass Theorie aber nicht gleich Theorie ist und Wissenschaft und Praxis trotz aller Unterschiedlichkeit aufeinander angewiesen sind, darauf weist das
FIR an der RWTH Aachen schon mit der Auflösung seines Akronyms hin: „Forschung. Innovation. Realisierung."