Success factors for the market launch of data-driven services for manufacturing companies: an empirical investigation
- Although data-driven services play a major role in future business models of manufacturing companies, the large number of newly invented data-driven services that fail shortly after launching implies that companies struggle with their market launch. This paper deduces success factors and examines these empirical factors with structural equation modelling.
| Author: | Marco HusmannGND, Stefanie Paluch, Achim KampkerGND |
|---|---|
| Parent Title (English): | 2018 AMA Summer Academic Conference: Big Ideas and New Methods in Marketing |
| Publisher: | AMA |
| Place of publication: | Boston, USA |
| Editor: | David Gal, Kelly Hewett, Satish Jayachandran |
| Document Type: | Conference Proceeding |
| Language: | English |
| Date of Publication (online): | 2018/08/24 |
| Date of first Publication: | 2018/08/12 |
| Release Date: | 2020/08/26 |
| Tag: | Smart Services |
| First Page: | 484 |
| Last Page: | 491 |
| FIR-Number: | SV7255 |
| Name of the conference: | 2018 AMA Summer Academic Conference |
| place of the conference: | Boston (MA) |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
