Value-Based Pricing of Smart-Product-Service Offerings in the Manufacturing Industry
- This chapter presents key challenges of digital pricing: selling value propositions, data-driven quantification of value, the design of value-driven pricing models, and the definition of subscription-based price metrics. To structure the pricing for smart-product-service offerings promisingly, a framework with four specific elements has been developed. To address the value propositions properly, this chapter presents four archetypes for offering smart-product-service systems. The chapter concludes by presenting an approach to quantify customer value for digital products and services.
| Author: | Tobias Leiting, Calvin RixGND, Regina Schrank, Lennard Holst |
|---|---|
| DOI: | https://doi.org/10.4324/9781003226192-13 |
| ISBN: | 978-1-00322-619-2 |
| Parent Title (English): | Digital Pricing Strategy: Capturing Value from Digital Innovations |
| Publisher: | Routledge |
| Place of publication: | London |
| Editor: | Stephan M. Liozu, Andreas Hinterhuber |
| Document Type: | Part of a Book |
| Language: | English |
| Date of Publication (online): | 2023/08/28 |
| Date of first Publication: | 2023/08/01 |
| Release Date: | 2023/08/29 |
| Tag: | Digitalization; Pricing; Smart Products |
| GND Keyword: | DigitalisierungGND; PreisbildungGND |
| First Page: | 119 |
| Last Page: | 133 |
| FIR-Number: | -FOLGT- |
| Institute / Department: | FIR e. V. an der RWTH Aachen |
| Dienstleistungsmanagement | |
| Dewey Decimal Classification: | 6 Technik, Medizin, angewandte Wissenschaften / 62 Ingenieurwissenschaften |
