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The use of chatbots has hardly been established in B2B companies to date and involves various challenges. The goal of this paper is to identify the biggest barriers to the successful implementation of chatbots in B2B customer service and to develop measures to overcome them. The barriers are identified by conducting expert interviews within the framework of Eisenhardt's case study research. These are examined through a socio-technical analysis focusing on people, technology, and organization. By means of systematic literature research and in-depth interviews with German chatbot providers and customers of chatbots, measures for overcoming the barriers are identified. Using interviews with experts from German chatbot providers, the responsible stakeholders of each measure according to the RASCI Responsibility Matrix are determined. A total of 46 implementation barriers and 100 measures to overcome these barriers are identified. The study shows that there are major barriers in the areas of people, technology, and organization of a socio-technical system that can cause the implementation of a chatbot to fail. A holistic view is therefore essential. The results provide firms with a guideline on how to overcome potential barriers during chatbot implementation in B2B customer service.
Competitive differentiation in the manufacturing sector is no longer based on product and service innovations alone but on the ability to monetize the usage phase of products and services. To this end, manufacturers are increasingly looking at so-called subscription business models as a way of supplementing the traditional sale of products and services. Since supplier success in the subscription business is directly dependent on customer success, the setup and expansion of a so-called Customer Success Management (CSM) is required. While CSM has already been established in the software industry for several years, companies in the manufacturing sector are often still in the conceptual phase of a CSM, parallel to the setup and expansion of their subscription business. Therefore, this paper aims to support the set-up of a CSM by providing a reference data model, based on case study research, that can be used to support the organizational or daily CSM tasks and to serve as a blueprint for conceptualizing CSM-specific IT systems.
Systematisation Approach
(2023)
Current megatrends such as globalisation and digitalisation are increasing complexity, making systems for well-founded and short-term decision support indispensable. A necessary condition for reliable decision-making is high data quality. In practice, it is repeatedly shown that data quality is insufficient, especially in master and transaction data. Moreover, upcoming approaches for data-based decisions consistently raise the required level of data quality. Hence, the importance of handling insufficient data quality is currently and will remain elementary. Since the literature does not systematically consider the possibilities in the case of insufficient data quality, this paper presents a general model and systematic approach for handling those cases in real-world scenarios. The model developed here presents the various possibilities of handling insufficient data quality in a process-based approach as a framework for decision support. The individual aspects of the model are examined in more detail along the process chain from data acquisition to final data processing. Subsequently, the systematic approach is applied and contextualised for production planning and supply chain event management, respectively. Due to their general validity, the results enable companies to manage insufficient data quality systematically.
For developing a European industrial cooperation and involvement in the furniture industry, the international research project INEDIT conducted a survey for furniture customers. By finding out the needs and wishes of the customer regarding innovative products and the production process the project will establish a new way for designing and producing furniture. Within INEDIT a platform is built on which customized, technologically innovative and sustainable furniture can be created and produced in a co-creation process. The furniture industry should thus become significantly more flexible, transparent and sustainable. Following the "do-it-together" approach, a business ecosystem will be generated which creates added value not only for customers but also for designers, suppliers and manufacturing companies. In order to involve the customer even more actively in the design process and the production, the platform will provide access to a mix of digital and physical services and is linked to all other stakeholders in the value chain. To match the platform and the process to the needs, wishes and demands of the customer an anonymous survey with 300 participants was developed and conducted. By analyzing the survey, important factors were found for buying and for using furniture considering new technological inventions (e.g. 3D-printing or smart objects), sustainability of the products and the production process. Furthermore, the potential customer-group and their usage of the do-it-together process and additional activities can be tightened.
The use of Business Analytics (BA) helps to improve the quality of decisions and reduces reaction latencies, especially in uncertain and volatile market situations. This expectation leads a continuously rising number of companies to make large investments in BA. The successful use of Business Analytics is increasingly becoming a differentiator. At the same time, the use of BA is not trivial, rather, it is subject to high socio-technical requirements. If these are not addressed, high risks arise that stand in the way of successful use. In particular, it is important to consider the risks in relation to the different types of BA in a differentiated way. So far, there is a lack of suitable approaches in the literature to consider these type-specific risks with regard to the socio-technical dimensions: people, technology, and organization. This paper addresses this gap by initially identifying risks in the use of Business Analytics. For this purpose, possible risks are identified using a systematic literature review and verified with a Delphi survey with various partners experienced in dealing with BA. Subsequently, the identified and validated risks are assigned to three different types of Business Analytics (Descriptive, Predictive and Prescriptive Analytics) and assessed in order to systematically address and reduce the risks. The result of this paper is an overview of the interactions between the socio-technically assigned risks, summarized in a risk catalog, and the different types of Business Analytics.
Europa als erster klimaneutraler Kontinent bis 2050 – unter diesem ambitionierten Ziel treibt die Europäische Union eines der größten Transformationsprogramme dieses Jahrhunderts voran. Das Leben und die Gesellschaft wie sie heute existiert, werden in allen Bereichen signifikanten Musterwechseln unterliegen. Von zentraler Bedeutung bei dieser Transformation wird die Mobilität von Personen und Gütern sein. Eine Reduktion von 90 % der Treibhausgasemissionen soll in weniger als drei Dekaden realisiert werden. Insbesondere im Bereich der Urbanen Logistik ist ein nahtloses Zusammenspiel der verschiedensten Akteure, unterstützt durch neuartige digitale und physische Infrastrukturen, notwendig, um eine nachhaltige Zielerreichung bei mindestens konstantem Serviceniveau sicherzustellen. Cross-industrielle Ansätze, die über das Zusammenspiel von komplementären Lösungsbausteinen Co-Creation ermöglichen, werden zum zentralen Wettbewerbsvorteil für alle Akteure. Die Gestaltung von Business Ecosystems rückt deshalb zunehmend in den Fokus und wird aufgrund des enormen Potenzials für die Urbane Logistik in diesem Beitrag beleuchtet.
While digitization is a strategic advantage in numerous industries such as the automotive industry or mechanical engineering, other industries like the German quarrying industry have not yet established a transformation towards a digitized industry. This leads to inefficient work and inaccurate forecasting capabilities. To address these challenges, digital platforms can incentivize digitization
by supporting the capacity utilization and forecasting capability of these companies. In this paper, the quarrying industry is analyzed by a morphology and different types of companies are identified. Knowing the digital maturity of these companies and by determining the key factors to forecast demands and the capacity utilization, different operating models are derived. Combined with a morphology and the value creation system, different scenarios for the identification of platform services are examined. These scenarios are weighted in a utility analysis to get an operating model blueprint to develop and establish digital platforms in less digitized industries.
The manufacturing industry consumes 54% of global energy and attributes for 20% of global CO2 emissions, demonstrating the industry’s role as global driver of climate change. Therefore, reducing its carbon footprint has become a major challenge as its current energy and resource consumption are not sustainable. Industrie 4.0 presents a chance to transform the prevailing paradigms of industrial value creation and advance sustainable developments. By using information and communication technologies for the intelligent networking of machines and processes, it has the potential to reduce energy and material consumption and is considered a key contributor to sustainable manufacturing as proclaimed by the European Commission in the term “twin transition”. As organizations still struggle to utilize the potential of Industrie 4.0 for a sustainable transformation, this paper presents a framework to successfully align their own twin transition. The framework is built upon three key design principles (micro level: leverage eco-efficient operations, meso level: facilitate circularity and macro level: foster value co-creation) derived using case study research by Eisenhardt, and four structural dimensions (resources, information systems, organizational structure and culture) based on the acatech Industrie 4.0 Maturity Index. Eleven interconnected areas of action are defined within the framework and offer a holistic and practical approach on how to leverage an organization’s twin transition. Within the conducted research, the framework was applied to the challenge of information quality and transparency required for high-value secondary plastics in the manufacturing industry. The result is a digital platform design that enables information transactions for secondary plastics and establishes a circular ecosystem. This shows the applicability of the framework and its potential to facilitate a structured approach for designing twin transitions in the manufacturing industry.
The quarrying industry, which largely consists of less digitized SMEs, is an integral part of the German economy. More than 95% of the primary raw materials produced are used by the domestic construction industry. Quarrying companies operate demand-oriented with short planning horizons at several locations simultaneously. Due to the low level of digitization and the reluctance to share data, untapped efficiency potential in data-based demand forecasting and capacity planning arises. The situation is aggravated by the fact that SMEs have a heterogeneous mobile machinery so as not to become dependent on individual suppliers, and that transport distances of over 50 kilometers are uneconomical due to high transport costs and low material values. Within the research project PROmining a data-centric platform which improves demand forecast accuracy and multi-site capacity utilization is developed. One of the core functionalities of this platform is an industry-specific demand forecasting model. Against this background, this paper presents a methodology for establishing this forecasting model. To this end, expected demands of secondary industry sectors will be analyzed to improve mid-term volume-forecasting accuracy for the local quarrying industry. The data-centric platform will connect demand forecasting data with relevant key performance indicators of multi-site asset utilization. Following this methodology, operational planning horizons can be extended while significantly improving overall production efficiency. Thus, quarrying businesses are enabled to respond to fluctuating demand volumes effectively and can increase their personnel and machine utilization across multiple quarry sites.
Objectives and Key Results (OKR) is an approach that focuses on the company's goals through trust-based agreements between leaders and employees. With the OKR framework in its original form, strategic business goals are aligned with the employees' active involvement, which promotes intrinsic motivation, transparency, commitment, and alignment. Inspired by the successes at Google and Intel and shaped by its use in the tech industry, the use of OKR increased across industries. Although companies within all sectors use the OKR framework, numerous implementation efforts fail. The challenges of practitioners are not fully addressed in the development of implementation concepts for OKR. One main reason is that these challenges are not taken into account in scientific publications. The paper aims to investigate to what extent existing OKR frameworks need to be adapted to provide companies with suiting implementation guidance. Firstly, OKR is placed in the context of academically widely discussed Performance Management Systems (PMS).
Secondly, criteria for successful PMS implementation are identified and used as a baseline for analyzing existing OKR implementation concepts. A systematic literature review shows the current state of research, identifying existing OKR implementation concepts from practice and theory. The OKR implementation concepts identified are systematically mapped to the series of identified criteria for PMS implementation. It is shown that the existing OKR frameworks do not address the described criteria necessary for a successful implementation of PMS, thus the adaptation of existing OKR implementation concepts is required.